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More suppliers at Intertextile Shanghai's Verve for Design
29
Jan '16
Next month's Intertextile Shanghai Apparel Fabrics fair will once again play host to the Verve for Design area, where design studios from around the world display their original fabric pattern designs to a market seeking these products.

According to a Messe Frankfurt press release, this year sees more countries represented in Verve for Design compared to the 2015 spring fair.

“New exhibitors from Japan, Russia and Switzerland are taking part this edition, in addition to returning countries Australia, France, Italy and UK,” the organiser added.

The new countries are represented by Atelier Mineeda and Nix from Japan, Solstudio Textile Design from Russia and Gibson Design Studio from Switzerland.

While, Longina Phillips Designs from Australia, Creations Robert Vernet from France, while the Italy contingent which includes, Anteprima Disegni, Bernini Studio, Blue Studio, Musticstyle, New Age and Studio 33 return to the fair.

Confirmed exhibitors from the UK include Acorn Conceptual Textiles, Amanda Kelly Design Studio, Circleline Design Studio, Design Union, Fairbairn and Wolf and Westcott Design.

In addition to the more than 3,000 exhibitors taking part in the fair, Intertextile Shanghai also offers the latest trend information to inspire next season's collections.

The S/S17 trends have been envisioned by the Directions Trend Committee which comprises experts from Elementi Moda from Italy, NellyRodi Agency from France, Doneger Creative Services from USA and Sachiko Inoue from Japan.

The trends to feature in the Intertextile Directions Trend Forum in hall 7.2 are, Digital Native, which is a new pop culture emerging with generations Y and Z.

“A playful spirit, both childlike and adult, reminds us of the optimism of the '60s and introduces a new and contemporary multifaceted digital-native generation,” it informed.

Another trend is Street Generation in which audacity and sophistication brighten up the urban wardrobe and serve indulgent holidays.

The Gender Profile theme adds new layers to natural aesthetics, while giving voice to unusual expressions mixing art and craft, elegance and smart casual.

The committee for this edition was led by the NellyRodi Agency, who will use overseas exhibitors' fabrics in the Trend Forum to illustrate the themes of S/S17. (AR)

Fibre2Fashion News Desk – India

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