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Mtex displays street artist's work at ITMA
Nov '15
In an attempt to change the perception of what conventional printer manufacturers do, Mtex Solutions SA, a leading manufacturer of digital printing equipments, is displaying the work of Hazul Luzah, a fast emerging street artist in Europe at ITMA Milan 2015 in hall 18, booth E112.

Luzah's work can be seen in the streets of Porto, Portugal. A self-taught graffiti artist, Luzah started painting at Porto in 1997. Today, he paints for social reasons to communicate and share, changing perceptions of graffiti, into street art. He was also invited to Le MUR, a popular public art spot in Paris, MTex said in a press statement.

Mtex connects its own vision in the digital textile industry to what Luzah is doing for street artists around the world. On the booth, they have also delivered real solutions for digital textile production in a true working factory environment, with hot and cold water pipes, filtration, electronics, workflows for sampling, design and printing.

Commenting on the showcase by Mtex, Eloi Ferreira, CEO of the company said, "No longer can a printer manufacturer just think about the print part of the process. Simply by looking up while at our stand to see the supporting structure of the factory environment highlights the workflow as a whole and the pre- and post- process solutions we've developed to enable textile print companies to change the way they approach the digital process."

"We are very proud to display Luzah's art on our booth because it also embodies how we feel about our work," he added. (MCJ)

Fibre2Fashion News Desk — India

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