Home / Knowledge / News / Textiles / Mumbai now has CCIC's top handlooms showroom
Mumbai now has CCIC's top handlooms showroom
18
Apr '16
Television actor Dayanand Shetty inaugurated “The First Home of India Handloom Brand Products” at Central Cottage Industries Corporation of India Ltd. (CCIC) in the upscale D.N. Road, Fort, Mumbai last week.

CCIC is collaborating with the Office of Development Commissioner (Handloom) in promoting and marketing the India Handloom Brand products by which customers will get authentic and good quality products drawn from some of the exotic locations of the country, which will be on display and sale at its flagship showroom in Mumbai.

The products range from sarees (Mangalagiri, Venkatagiri, Balrampuram, Maheshwari, Kota Doria, Pochampalli, Banaras Tanchoi Silk, Banarasi Buti Silk), fabrics (Banaras Tanchoi Silk, Banaras Cut-Work, Plain Tussar, Ikat, Pochampalli) Kullu Shawls and Pochampalli bedspreads and are now available at competitive price.

Alok Kumar, Development Commissioner (Handloom) said, “The store is an excellent retail platform provided by CCIC, exclusive for India Handloom Brand high quality product. All the IHB products are on offer at an affordable price. The government has been making efforts in popularising indigenous products and this provides an ideal platform to showcase and sell the wide array of products in the textile segment that our country has been producing. The Government has been focusing on encouraging Indian artisans and empowering them”

The collections are made using textiles from across India to create a unique identity and promote the rich Indian culture and heritage. This is part of a continued initiative by the IHB to promote Indian handloom. The main focus is to retain the sanctity of the traditional hand-woven textiles while moulding the styles for a more contemporary look.

Pramod Nagpal, Managing Director, CCIC, said, “We are happy to be a part of India Handloom Brand products. The IHB logo will be an assurance to customer of quality and indigenousness. It is a great initiative by the Govt to display the hand-woven strengths and sell the original and high quality products made by natural dyes. As the Govt is taking a number of initiatives to promote weavers, we are committed to provide original and high quality IHB logo products to our customers”.

He said the IHB logo would differentiate their products and assure the customer of its quality. The premium branding will enable the weavers to use good quality raw material and produce high quality products and enhance their sales and earnings through bulk marketing of these products both within and outside India. Registered users of the brand will also be provided assistance for institutional finance, design development, technical assistance under the National Handloom Development Programme. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: AWI

Textiles | On 20th Jan 2017

Australian wool EMI at highest ever level in Au$ terms

The Eastern Market Indicator (EMI) managed to forge ahead by a...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Textiles | On 20th Jan 2017

Xeros to focus on textile sector to develop technology

Xeros technology group plc, the developer and provider of patented...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search