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NC students use Cordura fabrics to reimagine menswear
18
Jan '17
Courtesy: Cordura Brand
Courtesy: Cordura Brand
Invista’s Cordura brand has teamed with fashion and textile design students from North Carolina (NC) State University’s College of Textiles Fashion and Textile Design Program to create visionary designs of menswear for the modern millennial male. The collaboration nods to Cordura brand’s 50th anniversary theme of ‘heritage meets innovation’.

Students were challenged to create businesswear designed to adapt to various seasonal conditions, combining long lasting performance with stylish versatility. With access to all fourteen of the latest cutting-edge Cordura fabric technologies, the students sketched, designed and created prototypes of businesswear garments ranging from commuter to tactical and workwear-inspired designs.

“The opportunity to incorporate the latest innovative fabrics from Cordura brand to design clothing for the future truly inspired the students, and gave them an opportunity to explore their own modern interpretation of ‘traditional’ menswear,” said Dr Katherine Annett-Hitchcock, NC State’s associate professor in textile and apparel technology and management.

“The students were extremely involved in the fabric selection process, and were able to learn about each fabric technology available in the portfolio and engineer high-quality durable garments. For many, the fabrics also inspired the direction they took their designs,” added Annett-Hitchcock.

In addition to their built-in durability, the Cordura and NC State collab fabric collection incorporated specific performance-based capabilities such as cooling and warming properties, and were supplied by authorized Cordura fabric mills - Artistic Milliners, Chia Her, Hua Mao, Nishat, One Chang, Tiong Liong, and Yoonia.

“Artistic Milliners believes in working with the next generation of designers to create fashion of the future, and we are honoured to be associated with NC State and this project. The ownership of our company has a long legacy with NC State University and its College of Textiles, and we are excited to inspire their creativity in producing these cutting-edge garments,” said Neil Bell, director of global R&D and innovation at Artistic Milliners.

Through recent design school collaborations with NC State and ESMOD, and participation in events like the UK Project 20/20 Awards, the Cordura brand is able to teach students about the importance and benefits of long-lasting, durable, performance fabrics while discovering new, innovative ways to use the fabrics in futuristic applications.

“The Cordura brand continuously works to push the boundaries of durable fabric innovation. We are proud to kick off our 50th anniversary year collaborating with such innovative, forward-thinking designers to help propel classic menswear heritage into the future,” said Cindy McNaull, global Cordura brand and marketing director.

Select garments designed by the students will be on display at global tradeshows throughout 2017, including Outdoor Retailer, Techtextil and A+A. (KD)

Fibre2Fashion News Desk – India


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