During Neonyt On Air held from July 13-17, 2020, the organiser, Messe Frankfurt, with a whole host of brands and partners, gave valuable insights into topics currently facing the sustainable fashion sector. In response to coronavirus pandemic, Messe Frankfurt took a leap into cold water by bringing the sustainable fashion community together in online talks. 

 

During Neonyt On Air held from July 13-17, 2020, the organiser, Messe Frankfurt, with a whole host of brands and partners, gave valuable insights into topics currently facing the sustainable fashion sector. In response to coronavirus pandemic, Messe Frankfurt took a leap into cold water by bringing the sustainable fashion community together in online talks.#

“Neonyt On Air has shown us that there is an enormous need for communication and exchange in the fashion industry, as well as a huge motivation to drive forward change together. We’re already looking forward to the next physical edition of Neonyt next year. It has also become clear that fashion thrives on personalities, showcases and inspiration. Digital formats can accompany this, but not fully replace it,” Thimo Schwenzfeier, show director of Neonyt at Messe Frankfurt, said in a press release. 

 

During Neonyt On Air held from July 13-17, 2020, the organiser, Messe Frankfurt, with a whole host of brands and partners, gave valuable insights into topics currently facing the sustainable fashion sector. In response to coronavirus pandemic, Messe Frankfurt took a leap into cold water by bringing the sustainable fashion community together in online talks.#

The organisers further stated that, talk guests Anna Franziska Michel, CEO and founder of Yoona Technology, Lena Blume van Treeck, client engagement manager Europe at Browzwear, and Saydou Bangoura, CEO and founder of The Brand Show Circular, all agreed that digital tools will continue to fuel sustainability and quality in fashion in the future. They see the biggest potential in aligning designs and production quantities even more closely with actual customer requirements. According to Saydou Bangoura, the boundaries between the physical and the digital world are becoming more and more blurred: “In the future it will no longer be about whether stores are active in a stationary or online context. In the same way that people eventually also started taking electricity for granted, digitalisation will also be a given one day. And the same goes for sustainability.” 

 

During Neonyt On Air held from July 13-17, 2020, the organiser, Messe Frankfurt, with a whole host of brands and partners, gave valuable insights into topics currently facing the sustainable fashion sector. In response to coronavirus pandemic, Messe Frankfurt took a leap into cold water by bringing the sustainable fashion community together in online talks.#

In their talk, Nicoline Woehrle, head of communication at natural cosmetics brand Dr Hauschka, fashion stylist and co-founder of the Fashion Council Germany Claudia Hofmann and content creator Julia Dalia appealed to the sense of responsibility of the beauty and fashion industry with regard to diversity and the power of the individual. “A lot of companies are reacting quickly but not taking the time to provide proper answers. Especially on social media. It only takes a few seconds to post a black square or a feminist statement. But for me, a company that isn’t willing to risk anything to make a real change simply isn’t credible,” Julia Dalia said. Diversity is an integral part of Dr Hauschka’s brand identity. Rather than skin types, genders or age groups, their products are oriented towards a person’s individual skin structure and complexion. For Claudia Hofmann, authenticity in the form of individuality and personality is at the focus of her work. When selecting models for the Neonyt Fashion Show, for example, diversity happens naturally and not by blatantly including people of colour or models from different cultures to prove a point.