Mr. SS Slathia, the Jammu and Kashmir Minister for Industries and Commerce, while reviewing the operations of the J&K Handloom Development Corporation, stressed on the need for producing low-cost yarn using locally available wool, so as to sustainably develop the domestic handloom industry.
The Minister said that it is vital to process handloom fabrics for value addition and thereby to boost production and sale of handlooms. He even underscored the need for development and manufacturing of handloom items that match the international standards and are as per market demand, to generate better revenues.
He urged the Corporation's management to engage in weaving of Kani shawls with traditional designs and superior quality Basoli Pashmina shawls on a large scale, as these shawls are greatly in demand.
He also advised that the Corporation should immediately embark on revival and development of embroidered Pashmina shawls in myriad colours, designs and patterns. Also, he called for preparing a well-devised marketing strategy to boost sales of handloom items pan-India.
The Managing Director of the Corporation updated that the work in respect of weaving 25 Pashmina shawls has already commenced, while around 159 Basoli Pashmina shawls were churned out during the last financial year.
According to the Corporation, during the current fiscal, the handloom weavers would weave 840 Pashmina shawls and 2.7 million metres of different materials, which would require Rs. 100 million worth of raw material. Last fiscal, the Corporation had produced 159 Pashmina shawls and 206,000 metres of different fabrics.
During the current fiscal, the Corporation has fixed an ambitious target to achieve Rs. 117.6 million in sales, compared to the last year's sales of Rs. 66.3 million.
Fibre2fashion News Desk - India
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