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Online platform unveiled for J&K handloom items
Jul '11
Jammu and Kashmir Handloom Development Corporation (JKHDC), with a view to expand its reach to customers across the globe, has launched its 'e-marketing portal' with an intention to bag Rs. 20 million worth business.

The JKHDC's e-marketing portal was officially launched by Surjeet Singh Slathia, Minister for Industries and Commerce. This would enable online promotion and sale of Corporation's world renowned items.

Mr Slathia said that the web portal has been launched by the Corporation in association with J&K's largest software and web development company, Say Technologies to support sale of items such as Kashmiri embroidery Pashmina shawls, Harris Tweed, Royal Pashmina shawls, fine quality Basohli shawls, fine cotton items and poshish blankets in the local as well as global markets.

According to the Minister, the coalition government in the State is determined to promote inclusive development of woollen textiles as well as to uplift the socio-economic status of craftsmen in the State, particularly those residing in the hilly and distant regions.

He said that the main intention behind launching the e-marketing platform is to revitalize and develop the domestic woollen industry and to cash in on the immense potential of J&K's home-grown wool and woollen goods at international level.

The e-marketing platform would provide the much required boost to the State's economy and would even help in generating more job opportunities for rural people, he added.

He urged the people employed in the industry to work with total dedication and enthusiasm so as to achieve the sales target and other objectives of the Corporation.

Fibre2fashion News Desk - India

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