Home / Knowledge / News / Textiles / Online platform unveiled for J&K handloom items
Online platform unveiled for J&K handloom items
Jul '11
Jammu and Kashmir Handloom Development Corporation (JKHDC), with a view to expand its reach to customers across the globe, has launched its 'e-marketing portal' with an intention to bag Rs. 20 million worth business.

The JKHDC's e-marketing portal was officially launched by Surjeet Singh Slathia, Minister for Industries and Commerce. This would enable online promotion and sale of Corporation's world renowned items.

Mr Slathia said that the web portal has been launched by the Corporation in association with J&K's largest software and web development company, Say Technologies to support sale of items such as Kashmiri embroidery Pashmina shawls, Harris Tweed, Royal Pashmina shawls, fine quality Basohli shawls, fine cotton items and poshish blankets in the local as well as global markets.

According to the Minister, the coalition government in the State is determined to promote inclusive development of woollen textiles as well as to uplift the socio-economic status of craftsmen in the State, particularly those residing in the hilly and distant regions.

He said that the main intention behind launching the e-marketing platform is to revitalize and develop the domestic woollen industry and to cash in on the immense potential of J&K's home-grown wool and woollen goods at international level.

The e-marketing platform would provide the much required boost to the State's economy and would even help in generating more job opportunities for rural people, he added.

He urged the people employed in the industry to work with total dedication and enthusiasm so as to achieve the sales target and other objectives of the Corporation.

Fibre2fashion News Desk - India

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search