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Thailand promotes wearing silk to uplift industry
Jul '11
Thailand's Ministry of Agriculture and Cooperatives, in association with the Ministry of Culture, is persuading its citizens to wear silk garments on various occasions to uplift the domestic silk industry.

According to Pairoj Limjamroon, Director General, Department of Sericulture, presently the country houses 30,000 silk manufacturers, a number adequate enough to ensure availability of raw inputs to back the Ministry's policy to persuade Government officials to at least wear silk garments to office once in a week or on any appropriate occasion.

The new policy was framed by the Ministry after Her Highness Queen Sirikit, in her effort to boost the Thai silk industry, stated that she desires to see Thai people increasingly wearing silk in their everyday life.

The Ministry of Culture has already inked a deal with the Ministry of Agriculture and Cooperatives to enhance the status of silk garments in the society, especially by focusing on youth to start with. While the Ministry of Culture would bear the responsibility for designing the clothes, the Ministry of Agriculture and Cooperatives would perform market research and production survey for all the regions.

The new policy is expected to earn revenue of 30 to 40 million baht to the industry.

Fibre2fashion News Desk - India

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