High-style, low-price retailer DownEast Home & Clothing announced that its newest store in Utah opened this past weekend not only with significantly higher than projected sales, but also with a level of excitement among local shoppers. In fact, the response to the store located in the Jordan Landing shopping center in West Jordan is making the Utah-based retailer think seriously about additional new openings within its home state. Since 2008, DownEast has opened as many as two new stores per quarter throughout the West.
“It's always rewarding to see the popularity of the DownEast name and brand concept grow in new locations where there is high consumer demand, including in states like Arizona, Washington and more recently, southern California,” said Rich Israelsen, chief operating officer for DownEast. “Whenever we enter these new areas, we hear shoppers saying how thrilled they are to now have a DownEast store local to them, as previously they could shop us only during visits to Utah or at our online store.
“With our new West Jordan location, what's especially exciting to us is that even in Utah, where we already operate a combined total of 24 DownEast Home & Clothing and DownEast Basics stores, the response has still been so positive. The welcome we've received at our new Jordan Landing location has matched, if not surpassed, what we've gotten at many of our out-of-state openings.”
DownEast Basics stores exclusively carry DownEast Basics, the company's private-label apparel brand, while DownEast Home & Clothing stores carry stylish and budget-friendly home furnishings and accessories in addition to brand-name clothing. More than 500 people are employed by DownEast company-wide.
Based on the response from the West Jordan store opening, Israelsen feels confident there is potential for even more store locations to open in Utah, as well as in the neighboring state of Idaho, where it also already has multiple locations. “We're always looking for places to expand our retail presence based on customer demand, and it seems clear there continues to be opportunity even within our home state. It's great to be popular with the home crowd!”
To celebrate the new West Jordan store opening, DownEast is offering a chance to enter a “Shopping's More Fun with Your Girlfriends” giveaway from Thursday, July 28, to Friday, August 5, 2011. Customers can register for the giveaway at DownEast's Jordan Landing store and also take advantage of other special grand-opening promotions.
The new DownEast Home & Clothing store is in the Jordan Landing shopping center at 7119 S. Plaza Center Drive in West Jordan, Utah. The store is located between Old Navy and TJ Maxx.
Stephanie Moates will manage the new store's staff of 15. Moates, a longtime DownEast employee, has previous experience managing the DownEast Basics store at the Layton Hills Mall in Layton, Utah, as well as serving as DownEast's kiosk manager at the Newgate Mall in Ogden.
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