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Record attendance at Première Brasil
Aug '11
The fourth edition of Première Brasil, a Latin America major event for the fashion industry supplies, ended last Thursday (July 21) reporting a number of visitors that exceeded the expectations of the promoters. A record attendance (6,156 visits – increase of 34% compared with July 2010) of qualified buyers from Brazil and other countries who have appreciated the latest launches of fibers, yarns, fabrics, designs and accessories for the Autumn/Winter 2012. Due to an ever growing demand of the fair, which posted a greater number of exhibitors, 121 companies - 38% over the same season last year, the organizers have announced the new venue – Expo Center Norte — which will host the next Première Brasil, to be held on January 18 and 19, 2012.

“Once again, the Latin American clothing market has approved the new business format we have implemented with Première Brasil,” says Riente Carolina, Show Manager of the event. “Undoubtedly, the significant increase in the number of exhibitors and buyers is a sign that we are on track and that Brazil could become, in the short term, a trendsetter and a benchmark of quality products for the Latin American fashion designers.”

According to Jacques Brunel, general manager of Première Vision Group, Brazil was chosen to host the event due to its relevance in the world market. “We want to present a cross-offer with products from all regions. Our goal is to encourage local manufacturers to develop their brand,” the director explained.

For the president of ABIT – Brazilian Textile and Apparel Industry Association, Aguinaldo Diniz Filho, “Première Brasil means the opening the door for our industry. Without the apparel industry, the textile industry will not prosper,” the executive said during a press conference on the opening day.

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