Home / Knowledge / News / Textiles / Simmons launches Amicor fibers-based Fresh range
Simmons launches Amicor fibers-based Fresh range
16
Aug '11
Amicor, one of the top anti-microbial brands in the world, is launched in mattresses for the first time in Singapore by Simmons (SEA) Pte Ltd.

Simmons, the world's leading mattress brand, is the exclusive licensee of Simmons Mattresses in Singapore, South-East Asia (excluding Indo-China) and South Asia. Simmons launched their Anti Dust-Mite, Anti Allergy, Fresh mattress range - Beautyrest Vivado and Beautyrest Energia with Amicor fibers on 25th July 2011 at Robinsons CentrePoint and Robinsons Raffles City department stores in Singapore.

Amicor, the premium brand of anti-bacterial and anti-fungal fiber, was invented and marketed by Acordis, UK in late 1990s. Subsequently, the product, technology and the brand was taken over by Acrylic Fibre Business (Aditya Birla Group) in 2007. Amicor is recognized as a strong brand in Europe and US for its anti-microbial, anti-allergy performance.

Simmons mattresses with Amicor fibers will create an environment which will not support the growth of allergens like house dust-mites - thus reducing the risk of sensitivity to allergens. Amicor fibers keep mattresses fresh and odor free. Clinical studies in Europe have shown that Amicor fiber in beds and beddings can help to reduce problems like asthma, rhinitis and sinusitis caused by dust-mite allergens. Amicor prevents sensitivity through prevention rather than cure.

The performance of Amicor brand fiber is certified by international certifying bodies like Allergy UK Foundation (UK) with their “Seal of Approval”, and endorsed by Red Cross Asthma Hospital (Creu Roja Catalunya), Barcelona, Spain.

Simmons anti-allergy sleep system with Amicor fibres is available in Beautyrest Vivado, a plush-top super pocketed coil mattress with latex and Beautyrest Energia, a super pillow-top mattress with memory foam. We spend one-third of our life in beds, and without proper protection, beds are almost always infected with house dust-mites allergens - the key asthma sensitizer. With millions of babies, children and adults suffering from asthma, eczema, hay fever and rhinitis, reducing asthma and allergies is among the top priorities. It is now time to arm ourselves for a healthier and protected sleep at night.

Amicor


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

India’s silk board chief stresses need to boost production

Textiles | On 22nd Jan 2018

India’s silk board chief stresses need to boost production

Silk production in India needs to be increased as inadequate...

Kenya AGOA aims doubling 2016 exports value to US by 2025

Apparel/Garments | On 22nd Jan 2018

Kenya AGOA aims doubling 2016 exports value to US by 2025

The United States Agency for International Development (USAID) Hub in ...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search