Home / Knowledge / News / Textiles / SINGER Sewing Machine celebrates 160 years
SINGER Sewing Machine celebrates 160 years
19
Aug '11
To help commemorate the brand's 160th anniversary, SINGER invites people to learn historic information about their vintage or antique sewing machines and share their own stories about SINGER and sewing. The story sharing is available at www.mySINGERstory.com, a new website celebrating the brand's deep heritage in history and culture.

SINGER will also unveil a limited edition SINGER 160th anniversary commemorative sewing machine that mirrors machine designs of the past, while offering current, easy-to-use features, available for purchase in January 2012.

"Since the introduction of the world's first practical sewing machine 160 years ago, the SINGER brand has brought the craft of sewing to millions of people across the globe," said Katrina Helmkamp, CEO of SVP Worldwide, producer of the SINGER products. "People are deeply attached to their machines and the memories they evoke. Through the mySINGERstory website, we are sharing information about each unique machine while learning more about those for whom sewing is part of a family legacy."

mySINGERstory.com offers a platform for consumers to search the history of their personal SINGER household sewing machines and learn the year it was issued and interesting historical facts about sewing from that era. SINGER will issue an acknowledgement certificate to those who utilize this historical feature, which sewers can share via Facebook or print out for display in their sewing room and/or home. On the website, individuals can also share their unique SINGER story and view other sewers' stories and experiences about SINGER machines throughout history.

"For the past 160 years, SINGER has held special memories in the minds of millions of both sewers and non-sewers worldwide," said Helmkamp. "We hope that this website will give consumers the opportunity to better understand and appreciate their own sewing history, as well as the history of the SINGER brand, as we continue to forge new and exciting paths for the many more generations of sewers to come."

Through December, each person who submits a story on mySINGERstory.com will have a chance to win one of the first commemorative edition sewing machines to hit the market in January 2012. This technologically advanced machine will boast innovative features, yet its design and appearance will harken back to the iconic SINGER machines of years past. The antique-inspired machine is Singer Sewing Company's tribute to the brand's rich history and an opportunity to introduce the modern innovations of sewing to the next generation of sewers everywhere.

On August 12, 2011, the SINGER brand officially begins celebrating its 160th anniversary, as marked by the issued patent of the first SINGER sewing machine by Isaac Merritt Singer on August 12, 1851. Known as the "Gateway to Sewing," the SINGER brand is synonymous with "sewing made easy." Its machines emphasize easy, automatic features such as easy threading, bobbin changing and stitch selection. The brand also focuses on jumpstarting beginners by providing quick start guides and DVDs that detail basic sewing skills. For 160 years, the SINGER brand has made sewing more accessible to all skill levels, by offering lower priced, high quality machines that are easy to learn and operate.


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search