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Fibre2fashion to launch impact feature on 'Latest Issues & Innovations in Textile Sustainability'
Aug '11
Green is the only colour which will drive the textile industry in the near future.

In order to contribute its mite to a greener world, Fibre2fashion - the world's largest B2B platform for the global textile, apparel and fashion industry - is publishing an Impact Feature on 'Latest Issues and Innovations in Textile Sustainability'.

The world has already woken up to the threat of environmental degradation in all its forms. Governments, industries and people at large have become conscious of this threat to mother earth and are rapidly taking steps to arrest and prevent it.

The challenge to make textile processes sustainable as far as environmental resources are concerned is a pressing reality, now and in the future. A few in the textile industry not to be left behind, are also contributing to this campaign by rapidly adopting greener measures and are including it as an integral part of their corporate strategy.

University of Missouri researchers have found that consumers are willing to support apparel companies that employ sustainable and ethical practices; but those businesses have to prove it. According to the survey, consumers are willing to pay 15-20 percent more for such products.

The global textile dyeing and finishing industry is one of the biggest consumers of water and energy. It is estimated that by 2030, global demand for fresh water will rise by 40% and an estimated billion-plus people will lack water for needs such as drinking, cooking and bathing.

So, a critical need has arisen for the textile industry value-chain to take responsibility and adopt sustainable business practices.

This special and exclusive Impact Feature will contain views and articles dedicated to adopting sustainable practices and provide market-based solutions to the challenges of the environment and industry development across the global textile value chain.

Experts from the sector will provide their views on sustainability and the Impact Feature will prove to be a reference point for industry professionals, planning to take the road to sustainable means of production and will be available in both - Online and hard copy formats.

Click here to feature your products and book space to contribute to a greener environment.

Fibre2fashion News Desk - India

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