Novo Textiles to produce Ironman branded home textiles

29 Aug '11

3 min read

Novo Textiles Co., a Canadian-based home textiles manufacturer and distribution company, has been selected by T3 Recovery Products to carry the exclusive North American license to manufacture and distribute Ironman branded home textiles. The new line of products will utilize cutting edge technologies such as Celliant, which holds regenerative, healing properties that have been clinically proven to relieve pain, quicken muscle recovery, improve sleep quality and regulate body temperature.

“Though the products we are manufacturing are being designed for the Ironman brand, you don't need to be a triathlete to appreciate a good night's rest,” says Jason Zanatta, president and managing partner for Novo Textiles Co. “We are extremely privileged to be working with T3 Recovery Products on pillows and other home textiles that are truly cutting-edge.”

Novo Textiles launched three Ironman branded T3 Recovery Products: a Talalay Latex pillow, Microgel Fibre pillow and Natural Latex Topper, at the Las Vegas Market (LVM) 2011 tradeshow this month on August 1. The home textiles and furnishing industries have responded extremely well to the new product due to its active Celliant ingredient, incorporated in product coverings or fill. The technology behind Celliant transforms visible and infrared light, recycling it into energy the body can use more effectively. When Celliant is placed near the body (like in a pillow, mattress protector or a blanket), it redirects this recycled energy back into the body, increasing blood flow and blood oxygen levels in the tissue.

Novo was chosen to carry the exclusive North American license to manufacture and distribute these products due to the company's business acumen, marketing insight and capacity to manufacture a high volume of quality goods. Products Novo Textiles Co. will manufacture for T3 Recovery Products include pillows, mattress protectors, toppers, duvets and blankets.

“T3 was impressed by our ability to grow our own brand Novo Sleep Systems, and they liked the calibre of our work from both a manufacturing standpoint and a sales position,” states Zanatta. “We are confident that our support systems in place will help grow the Ironman brand and penetrate new territories and new target markets for this product.”

Novo Textiles Co. is a proud supplier to the retail, hospitality, interior design and upholstery industries. Novo Textiles Co. produces both private label brands as well as their house brand Novo Sleep Systems. Products include pillows, mattress protectors, toppers, duvets, blankets, protective bedding and insert cushions. Privately-owned and operated, Novo Textiles Co. is located in Surrey, BC.

World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. WTC's growing portfolio includes the Ironman, Ironman 70.3, 5150, Iron Girl and IronKids brands, which have a combined total of more than 180 events worldwide each year. Supported by partners including Ford, Timex, Foster Grant and PowerBar, Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978.

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