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Co-optex to sensitize citizens on quality of silk saris
Sep '11
The Tamil Nadu Handloom Weavers' Co-operative Society, popularly called as Co-optex, is planning to increase the awareness among the citizens regarding quality of silk saris.

Co-optex Managing Director, C Umashankar said that there is a need to sensitize citizens about quality of silk saris as many private showrooms are selling fake silk saris.

Mr. Umashankar said that the showrooms selling sub-standard saris are duping the people by branding them as original silk saris.

He disclosed that all original silk saris must contain 56 percent silver zari and 0.6 percent gold, in addition to silk. But, private textile showrooms are selling saris made using plastic zari or synthetic textile zari as silk saris.

While original silk zari costs Rs 56 per gram, synthetic textile zari costs only Rs 1.60 per gram. The saris made using synthetic textile zari are being sold at a price on par with original zari saris by private shop owners, he added.

He further said that the life of a pure silk sari is over 25 years, as against the life of just one or two years for fake silk saris.

Another point of difference is that pure silk saris are spun in handlooms, while fake silk saris are manufactured in power looms.

He divulged that Co-optex has submitted a report to the Tamil Nadu government on the issue. He appealed to the government to conduct a thorough inquiry and urged it to take action against shops that are found to be duping people.

Fibre2fashion News Desk - India

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