Home / Knowledge / News / Textiles / Beter Bed launching its first operation in Flanders
Beter Bed launching its first operation in Flanders
19
Sep '11
Beter Bed will open its first store in Belgium in Olen, Flanders on 29 September 2011. As a chain of bedroom furniture showrooms with 85 stores in the Netherlands, Beter Bed is distinctive thanks to its wide range of beds, mattresses and bedroom furnishings featuring an outstanding price-quality ratio based on a full-service package. The company is now launching its first operation in the Flanders region of Belgium based on practically the same formula with which Beter Bed has been successful for many years in the Netherlands.

The Belgian store has nearly 600 m(2) of floor space, which is comparatively less than the Beter Bed stores in the Netherlands. The store showcases aconvenient layout and inviting atmosphere. The look and feel has also been made to match the characteristic Belgianwarmth and cosiness. The existing range, including M Line, Kårlsson, Alpine Plus and Pullman, has accordingly been expanded to include the Belgian brand BEKA and an extensive selection of bed textiles from a number of well-known brands.

Beter Bed realised revenue of € 113.7 million in 2010 and is market leader in the Netherlands. By opening a Beter Bed store in Belgium, the company is aiming to enable Flemish consumers to also become familiar with the quality demands Dutch consumers place on a wonderfully comfortable night's sleep at affordable prices. Just like in the Netherlands, we will provide free home delivery and, if applicable, assembly.

Ton Anbeek, Chief Executive Officer:
'Beter Bed has proven that a luxurious and healthy night's sleep does not need to be expensive. Belgian consumers are also very enthusiastic about quality bedroom furnishings, including Scandinavian designs, and they like attractive offers. We consequently anticipate that the Kårlsson brand, for example, will effectively address both of these needs. We have high expectations for this roll-out of the Beter Bed formula in Belgium. If these are fulfilled, more stores will be opened in future, with a focus on Flanders for the time being.'

Beter Bed operates in the European bedroom furnishings market. Its activities include retail trade through a total of 1,147 stores at the end of June 2011 that operate via the chains Beter Bed (active in the Netherlands and Belgium), Matratzen Concord (active in Germany, Austria, Switzerland, the Netherlands, Belgium and Poland), El Gigante del Colchón (active in Spain), BeddenREUS, Dormaël and Slaapgenoten (all three active in the Netherlands) and MAV (active in Germany).

Beter Bed


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search