Home / Knowledge / News / Textiles / ComforPedic to raise brand awareness through philanthropic programs
ComforPedic to raise brand awareness through philanthropic programs
20
Sep '11
Simmons Bedding Company's ComforPedic Advanced NxG Memory Foam mattress line arrives in Los Angeles this week for the 2011 GBK Emmy Awards Gift Lounge. Participating in the pre-Emmy Awards celebrity gift lounge, which benefits charities Art of Elysium and CancerCare, allows ComforPedic to raise brand awareness and further its continued commitment to philanthropic programs.

"We're thrilled to be back in Hollywood and introducing the ComforPedic brand to this unique, impactful group of people," said Scott Smalling, president of Simmons' Specialty Sleep division. "Celebrity alignment has consistently allowed us to strengthen the ComforPedic brand and simultaneously give back to charities across the country."

Celebrities are invited to visit the ComforPedic by Simmons lounge space at the W Hollywood to test out a ComforPedic Mystic mattress set on Simmons' adjustable NuFlex Foundation.

"Thanks to our ComforPedic Advanced NxG Memory Foam, designed to respond quickly to movements and dissipate heat through improved airflow, our products help provide a restful night's sleep at an ideal sleeping temperature," said Anne Kozel, Simmons' Specialty Sleep brand director.

For each celebrity photographed with one of these ComforPedic products, Simmons will donate $100, totaling up to $7,500, to Art of Elysium, a non-profit that provides artistic workshops with actors, artists and musicians for critically-ill children. Visiting celebrities will also receive a ComforPedic Free Spirit pillow, and select presenters and nominees will receive a ComforPedic Mystic mattress set.

"ComforPedic products have been a huge hit in Hollywood," said Smalling. "Since we attended GBK's pre-Oscar gift lounge, numerous celebrities are enjoying a better night's sleep on a ComforPedic mattress."

Additionally, the brand was featured at this week's L.A. Confidential Magazine & The Art of Elysium Party, held Thursday at the London Hotel in West Hollywood. Simmons donated a ComforPedic Mystic mattress set for the rooftop soiree's silent auction to benefit Art of Elysium.

"Art of Elysium is an incredible organization that's brightening the lives of children battling serious medical conditions," said Smalling. "We're delighted to help fund such an important cause that offers creative outlets for these remarkable kids."

Atlanta-based Simmons Bedding Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest, Beautyrest Black, Beautyrest NxG, ComforPedic by Simmons, ComforPedic Loft, Natural Care and BeautySleep. Simmons Bedding operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico.

Simmons Bedding Company


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urmil Arya

Sushila International, a well established textile organisation established ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search