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Fibre2fashion to unveil campaign on sustainable initiatives
Sep '11
The dyes and colours used in the fabrics of textiles include those of each and every conceivable hue. But Green is the only colour which will drive the textile industry in the near future.

In its effort to contribute to a greener planet, Fibre2fashion - the world's largest global textile, apparel and fashion industry B2B portal is launching an Impact Feature on 'Latest Issues and Innovations in Textile Sustainability'.

Considering the environmental degradation in the last few years, a critical need has arisen for the textile industry value-chain to take responsibility and adopt sustainable business practices.

The world has already woken up to the threat of environmental degradation in all its forms. In recent years, governments, industries and consumers have become more conscious of this threat and are taking steps to arrest and prevent it.

A few in the textile industry too are rapidly adopting greener and sustainable measures and also including it as an integral part of their corporate strategy.

A study conducted by University of Missouri researchers reveals that, consumers are willing to pay 15-20 percent more for products produced by sustainable measures. This could prove to one good very reason for companies across the textile-value chain to adopt sustainable initiatives.

The special and exclusive Impact Feature will contain views and articles dedicated to adopting sustainable practices and provide market-based solutions to the challenges of the environment and industry development across the global textile value chain.

Experts from the sector will provide their views on sustainability and the Impact Feature will prove to be a reference point for industry professionals, planning to take the road to sustainable means of production and will be available in both - Online and hard copy formats.

The textile industry which has recognised the need to turn green and sustainable is wholeheartedly supporting this exciting and important initiative from fibre2fashion.

Click here to feature your products and book space to contribute your mite to a greener environment.

About Fibre2fashion:
Fibre2fashion is the biggest global B2B portal exclusively serving the textile-apparel-fashion and retail verticals with over one million visitors per month. Fibre2fashion facilitates sourcing & marketing requirements of these sectors 24x7.

It additionally keeps the small, medium and large industries across the globe updated with the latest information on trade, trends and technology covering the entire textile value-chain and allied industries.

Fibre2fashion News Desk - India

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