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APDN's SigNature featured by five renowned fabric producers

23 Sep '11
5 min read

Ackroyd added, "The need for DNA 'accountability' will extend far beyond the fashion fabric market in years to come as wool textile products for the interior environment are increasingly selected for health and safety reasons". Wool fabrics are featuring ever more widely in aircraft and land transport due to their inherent flame retardancy qualities. "Proof of content and origin will be paramount, given the understandably accountable world in which the sector works" Ackroyd concluded.

Richard Boide, Commercial Director of the cloth house Dormeuil, established in London and Paris in 1842, said "Dormeuil is committed to weaving its men's wear collections in Yorkshire and I am delighted the Centre has taken the initiative to create a programme that, should the need arise, allows us to prove in store the provenance of our cloths. This will be particularly welcome in Japan where customers are increasingly concerned about origin."

Edward Waterhouse of Taylor and Lodge, a weaver of fine worsted cloths in Huddersfield and part of the Bulmer and Lumb Group, a founder member of the 'Yorkshire SigNature' programme said, "UK wool fabrics are enjoying unprecedented growth in demand in Asia, as ever more discerning consumers are seeking assured quality as opposed to disposable fashion. We actively protect our brand and trademarks worldwide and we warmly welcome the DNA programme which will give forensic support to our efforts in safeguarding the Group's intellectual property."

Walid Batich, Middle East Director of Holland and Sherry, speaking from the group's new offices and showroom in Dubai said. "Sadly this region is rife with fake goods with firms having little recourse to quick commercial justice in the courts. DNA proof of origin, easily demonstrated to consumers, will significantly assist all in this market who seek to provide genuine quality".

Speaking from the company's state of the art weaving plant in New Mill just outside Huddersfield, Bower Roebuck's Managing Director Ronald Hall noted. "We, together with our sister company Scabal, invest heavily in design and technology to create unique cloths for very discerning clients. Protection of investment and quality assurance are priorities for the Group and our membership of 'Yorkshire SigNature' is seen as significant step forward in these important areas for our business".

David Gallimore, Managing Director of John Foster, a fine worsted weaver established in 1819, now part of SIL Holdings said. "As one of the founder weaver members of the Australian Superfine Wool Growers Association, a group of sheep farmers dedicated to guaranteed provenance of fine wool, we see our participation in the Yorkshire SigNature scheme as further commitment to certification of quality and origin -- assurances increasingly demanded by our East Asian customers".

The brands participating in the first commercial phase of the 'Yorkshire SigNature' programme will feature 'DNA' fabrics at Milano Unica (MU) in Milan from September 13th to 15th and Premiere Vision (PV) in Paris from September 20th to 22nd: Bower Roebuck (MU), Dormeuil (MU, PV), Holland and Sherry (PV) Taylor and Lodge (PV) and John Foster (PV).

Applied DNA Sciences Inc

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