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Fair & buyer-seller meet promotes work of Kota Doria artisans
Sep '11
A buyer-seller meet and exhibition-cum-sale was held in Jaipur with an intention to provide the weavers, particularly the Kota Doria artisans, with a better market exposure.

The fair was organized by the Federation of Indian Chambers of Commerce and Industry (FICCI), with the support of Rajasthan Handloom Development Corporation (RHDC) and Rural Non-Farm Development Agency (RUDA).

Several artisans and weavers from all over Rajasthan took part in the first of its kind event held in the State. On display at the event were an extensive collection of items like saris, tops, kurtas, dupattas, razais and dohars.

The fair provided the artisans with new opportunities to discover a niche market with better positioning of products. It gave an opportunity to the participants and the visitors to get in direct touch with each other and the visitors were able to buy products directly from the weavers and artisans.

Renowned domestic as well as international designers are constantly working on improvement of the Kota Doria items collection. These designers have chosen Kota Doria for their product range by means of value addition techniques like tie-dye, block printing, embroidery, etc.

The exhibition-cum-sale of Kota Doria range was followed by a half-day interaction between buyers and sellers. The event also facilitated pre-arranged B2B meetings between sellers and top buyers from Rajasthan, Kolkata, Mumbai, Coimbatore, Hyderabad, Delhi and Chennai.

Approximately 40 buyers and designers from within the country participated in the event and interacted with 35 Kota Doria weavers from Rajasthan.

Fibre2fashion News Desk - India

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