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Traders turn to fake Pashmina goods to beat high output cost
03
Oct '11
Pashmina traders in Nepal are engaging in sales of sub-standard Pashmina in place of original Pashmina items owing to high production cost of genuine Pashmina wool.

Moreover, the traders are also disinclined to sale genuine Pashmina products as they are unwilling to pay additional charges for obtaining genuine Pashmina logo and trademark for their goods, Nepal Pashmina Industries Association (NPIA) stated.

Pashmina products being sold in the market without the Chyangra Pashmina logo and trademark are counterfeit products, as traders are obliged to use the registered trademark and logo to sell genuine Pashmina goods.

In order to obtain the Chyangra Pashmina trademark and logo, a trader needs to be a registered member of the NPIA and is required to pay at the rate of NPR 8 for each tag.

NPIA said it is taking firm steps to dissuade counterfeit Pashmina goods. It has come up with Tourist Help Card to generate awareness regarding genuine Pashmina goods amongst the tourists who wish to purchase the same. It is now concentrating on allocating the Chyangra Pashmina logo and trademark to traders in the local market.

Lack of adequate availability of raw inputs in domestic markets to aid production of genuine Pashmina products is also being looked upon as a reason for increase in fake goods. Genuine Pashmina producers are required to ship in raw inputs worth NPR 800 million from China each year, which directly impacts the cost of production causing it to surge.

However, NPIA revealed that it has, of late, identified several locations in the Mustang region that can source 40 percent of their overall raw material requirement.

NPIA is now looking forward to set up a collection centre at Mustang where wool can be collected for further processing. The Association expects to collect around NPR 240 million worth of wool through this collection centre over next four to five months, which would bring relief to the domestic producers to some extent.

Fibre2fashion News Desk - India


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