Home / Knowledge / News / Textiles / Latex International to fully acquire Pure LatexBliss
Latex International to fully acquire Pure LatexBliss
04
Oct '11
The USA-based Latex International has inked a letter of intent to acquire complete ownership of Atlanta-based Pure LatexBliss, a mattress, pillow and topper brand.

Pure LatexBliss was founded in 2009 and over the last couple of years, it has emerged as one of the world's most rapidly developing luxury mattress brand, having business operations in six countries across the globe.

The label has proved to be a good option for retailers helping them to maintain high prices and grow their profit margins from specialty bedding segment, as many customers who are prepared to spend US$ 2,000 to US$ 3,000 per mattress do not find the feel of memory foam comfortable.

Last year, Latex International acquired a 51 percent stake in Pure LatexBliss. With Latex International acquiring the remaining 49 percent stake, Pure LatexBliss would become its wholly-owned subsidiary.

Latex International is engaged in supplying latex merchandises to mattress manufacturers, while Pure LatexBliss supplies toppers, mattresses and pillows to mattress retailers. The acquisition will help Latex International to better promote the use of latex in the mattress industry.

Post acquisition too, founders of Pure LatexBliss – Joe Hunt and Kurt Ling – would continue to be in charge of the label.

Latex International, which now operates in 60 countries, said it would continue to actively carry on its OEM business in North America.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Shopper Stop

Apparel/Garments | On 30th Mar 2017

Contactless payments at Shoppers Stop

India's leading fashion retailer Shoppers Stop has entered into a...

Textiles | On 30th Mar 2017

Cotton target price kept unchanged in Xinjiang

China’s National Development and Reform Commission (NDRC) has kept...

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search