Home / Knowledge / News / Textiles / Latex International to fully acquire Pure LatexBliss
Latex International to fully acquire Pure LatexBliss
04
Oct '11
The USA-based Latex International has inked a letter of intent to acquire complete ownership of Atlanta-based Pure LatexBliss, a mattress, pillow and topper brand.

Pure LatexBliss was founded in 2009 and over the last couple of years, it has emerged as one of the world's most rapidly developing luxury mattress brand, having business operations in six countries across the globe.

The label has proved to be a good option for retailers helping them to maintain high prices and grow their profit margins from specialty bedding segment, as many customers who are prepared to spend US$ 2,000 to US$ 3,000 per mattress do not find the feel of memory foam comfortable.

Last year, Latex International acquired a 51 percent stake in Pure LatexBliss. With Latex International acquiring the remaining 49 percent stake, Pure LatexBliss would become its wholly-owned subsidiary.

Latex International is engaged in supplying latex merchandises to mattress manufacturers, while Pure LatexBliss supplies toppers, mattresses and pillows to mattress retailers. The acquisition will help Latex International to better promote the use of latex in the mattress industry.

Post acquisition too, founders of Pure LatexBliss – Joe Hunt and Kurt Ling – would continue to be in charge of the label.

Latex International, which now operates in 60 countries, said it would continue to actively carry on its OEM business in North America.

Fibre2fashion News Desk - India

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Courtesy: NEJ

Apparel/Garments | On 24th Jan 2017

NEJ fully acquires Bills Khakis from Source Capital

Provider of reverse logistic excess inventory solutions for specialty ...

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search