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'Innovation has kept us ahead of the curve' - Shaleen, Banswara Syntex

07 Oct '11
9 min read

Explaining the vision for Banswara Syntex for the next few years he informs, “We have been a very conservative company, where growth is concerned. We have not grown quickly nor bought over any companies, nor are we overleveraged as far as finances and operations are concerned. We have grown organically. One key reason for our growth has been our innovative products”.

He adds, “Innovation will continue to be our growth engine in the future too. But at the same time, we will continue to grow in the garmenting division, specifically in trousers and jackets. We also plan to be fashion consultants.”

Elucidating on the term 'fashion consultant', he says, “It would be more knowledge sharing, like providing forecasts and design solutions. In all, this would mean, being involved right from the design conceptualization process till the production of clothing. In short - providing end-to-end solutions”.

He is opinion that, there never has been anything like peer pressure or comparisons with anyone. He reveals, “We are all motivated and driven to take the organisation to the next level, which applies to me too. My mission statement is to be fully involved in whatever I do and take it to its highest level”.

Explaining the process of the business, he reveals, “Each development in any stage gets complemented by the department in the next stage. For example, innovations in yarn get transferred to the fabric stage and later in turn to the garmenting division”.

Though he is not involved in the day to day running of the garment business, since they have adept professionals managing those aspects, he prefers to keep an eye on every order, right from receipt to dispatch, to ensure that the buyer is a satisfied customer. According to Shaleen, buyers are becoming more and more demanding with each passing day, which necessitates keeping a keen eye on the orders.

Speaking about the potential of the Indian textile industry, he informs, “There is a massive potential for the Indian textile industry. I have a lot of belief in the creativity of the professionals in the sector. We have a tremendous advantage of manpower, along with easy availability of raw materials. The future looks bright”.

The challenges that he foresees for the Indian textile industry from a micro perspective is that if India focuses on quality, reliability and service, sky is the limit for the Indian textile and clothing industry.

On the subject of corporate social responsibility within Banswara Syntex, he opines, “When there are around 15,000 families directly or indirectly dependent on the organisation, it in itself gives a feeling of social responsibility, since your bigger responsibility becomes the social welfare of these families”.

“However, Banswara Syntex runs an old age home in Lonawala in Maharashtra. Around its plant in Banswara, which is located in a tribal belt; it has planted lots of trees and added to the greenery of the region. Banswara contributes generously to the schools around the plant, since most of the worker's children study in those schools”.

His mantra for success – “If you are completely involved and look after two main things – quality of your products and provide excellent service to your customers, success is bound to come your way”.

His advice to other second or third generation of textile leaders - “Just immerse yourself in the whole process, without worrying about size or scale. Just excel in whatever you do and focus on the customer”.

Fibre2fashion News Desk - India

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