Home / Knowledge / News / Textiles / Robinsons brings Beautyrest mattress with Amicor
Robinsons brings Beautyrest mattress with Amicor
07
Oct '11
Research and scientific studies show that House Dust Mite Allergen (Der P1) is one of the most common causes triggering asthma and other allergies.

House Dust Mites (HDM) are microscopic organisms which thrive in warm and humid environments. There are up to 2 million House Dust Mites festering in an average bed. We sloughoff dead skin cells which get deposited on beds and beddings. Perspiration, Warmth and Humid Conditions create an ideal environment for the growth of Fungi on dead skin cells. Fungi transform dead skin cells into soft, edible and nutritious food source for dust mites, allowing them to live and multiply.

Microscopic droppings from Dust Mites get dried and air-borne. We inhale these and with continuous exposure we get sensitized to these allergens which trigger asthma attacks. Children are particularly sensitive to Der P1 allergens. Asthma generally appears in the first 18 months of life, precisely due to the presence of DER P1 allergen.

Amicor Fiber uses a unique technology to combat House Dust Mites. Amicor Fibers inhibit growth of fungi and prevent dead skin flakes from getting transformed into nutritious food for mites. Amicor prevents house dust mites from living inside textiles simply by taking away the food source. It breaks the life cycle of the dust mites. Amicor brand has been a leader in antimicrobial textiles and has established itself in the home-textile sector specifically for beds and beddings.

Amicor Fibers are used in Mattresses, Pillows, Duvets and Mattress Protectors to create a healthy and fresh environment. Amicor fibers keep mattress and beddings fresh. Clinical studies in Europe show that Amicor fiber in beds and beddings helps to reduce problems like asthma, rhinitis and sinusitis caused by dust-mite allergens. The performance of Amicor brand fiber is certified by international certifying bodies like Allergy UK Foundation (UK) with their “Seal of Approval”, and endorsed by Red Cross Asthma Hospital (Creu Roja Catalunya), Spain.

Simmons SEA is the licensee for Simmons mattresses in Southeast Asia and South Asia markets. Simmons, the world's leading mattress brand, collaborates with Amicor to deliver quality benefits to consumers with the launch of Anti-Dust Mite, Anti-Allergy mattress in Beautyrest Vivado and Beautyrest Energia.

Sold exclusively at renowned department store, Robinsons, these mattresses aim to bring healthier sleep to consumers by reducing the risk of sensitivity to allergens causing asthma, eczema and rhinitis, that may be harmful to babies, children and adults.

Amicor


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X