Witnessing the grand trade show ITMA 2011 was a moment of complacence for many including those who exhibited for the first time.
Mr Nick Hahn, CEO of Alpaca United - a USA based company that conducts research, promotion and market building activities for the North American Alpaca, during its maiden participation at ITMA 2011, shares similar views as he voices the thought – “the entire experience from securing floor space to construction of our booth to participation of visitors over eight days, was positive.”
Speaking exclusive to Fibre2fashion team at the show, the CEO states that the idea behind choosing ITMA as its inaugural textile event for introducing specialty fiber to the world is that the show attracts a large cross section of senior executives from all links in the fiber supply chain from spinning to finished product.
In the officer's view, the market pulse is "cautiously optimistic". He accentuates his point by drawing attention to “New and Replacement machine purchases” at the event to be the first barometer of an improving business climate.
Talking about return on investment in participation, Mr Hahn is of the opinion that when one considers the time, money and effort the exhibitors invested in their displays of current technology to the time, money and effort visitors would have to invest traveling to these companies individually across the globe, one begins to appreciate the importance of ITMA and other similar international trade shows.
According to him all ITMA exhibitors were enjoying the brisk business. “Supported by the 100K + registered attendance, the industry appreciated and needed ITMA,” Nick believes.
Fibre2fashion News Desk - India
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