Handloom clusters in the southern Indian State of Tamil Nadu would soon receive around 700 contemporary and marketable design patterns for saris and home furnishing textiles.
The designs are being created under the Design Development Project, undertaken by the National Institute of Fashion Technology (NIFT), Chennai, in collaboration with the Directorate of Handloom and Textiles, BV Ramana, Minister for Handlooms and Textiles, has said.
Inaugurating a technical seminar held at NIFT to mark celebrations of its silver jubilee year, the Minister said the project is soon likely to be completed and handloom artisans in various clusters like Virudhnagar, Erode, Coimbatore and Dindigul would be provided with the new contemporary design templates.
He added that doing so would help the artisans to tune in their products with the changing market requirements.
Mr. Ramana said modernization and continuous up-gradation of technology are vital for handloom industry to stand against global competition and such projects could be of real help.
While applauding NIFT for its contribution to the handloom industry, the Minister said the industry has benefited from the expertise of the students and faculty of the Institute by means of the marketable designs that they keep on providing continuously.
The Minister stated that the Government is also extending credible infrastructure support to aid the weavers to meet the demand and competition.
Fibre2fashion News Desk - India
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