Home / Knowledge / News / Textiles / Crown Crafts to make Wendy Bellissimo nursing line
Crown Crafts to make Wendy Bellissimo nursing line
11
Nov '11
Crown Crafts Infant Products Inc., a wholly-owned subsidiary of Crown Crafts Inc., announced that it has entered into an exclusive licensing agreement with acclaimed celebrity nursery designer, Wendy Bellissimo, to develop, market, and distribute a new signature line of infant bedding, blankets and room decor.

Known for her ability to create unique baby nurseries on any budget, Bellissimo has developed a design philosophy over the years, which balances elegance with whimsy to create a contemporary-yet-classic environment for her littlest clients, which include the children of Brooke Shields and Kelly Ripa.

The Wendy Bellissimo line, which is expected to be in stores by Fall 2012, will include multiple collections for crib sets and coordinating rugs, organizers, lamps, shelves, mobiles, wall decor, window treatments and several other accessories to make the decor complete.

"Creating special spaces for newborns and young children to rest and dream is my passion," said Wendy Bellissimo. "To have a partner like Crown Crafts, which shares this passion, as well as my commitment to quality and value, is incredibly exciting. I can't wait to get started!"

"We are thrilled and honored to work with Wendy Bellissimo," said Nanci Freeman, President and Chief Executive Officer of Crown Crafts Infant Products. "Over the years, Wendy has created special nurseries for her clients that are both eye-catching and highly functional. We are delighted to help her reach an even wider array of families through this special product line."

According to E. Randall Chestnut, President and Chief Executive Officer of Crown Crafts, Inc., the partnership with Wendy Bellissimo further strengthens the Company's lifestyle offerings. "Through both our Company brands and licensed offerings, we are the leading design resources for infant and toddler nursery decor," he said. "We welcome Wendy to the Crown Crafts family and look forward to collaborating with her for years to come."

The Richmond Management Group, Inc. represented Wendy Bellissimo Media, Inc. on this licensing agreement.

The mother of four daughters – ages six to 11 – Wendy Bellissimo is widely known as a successful entrepreneur with a passion for creating products that families will love. An authority on products for growing families, Wendy has forged a strong connection with women through her sincere and approachable style.

Jennifer Richmond, a veteran with over 18 years experience in the licensing industry, recently joined Richmond Management Group as Managing Director. Founded in 2003 by her husband, Andy Richmond, a veteran in-house licensing attorney, Richmond Management provides strategic and legal consulting in the areas of license and brand acquisition, brand development, deal and contract negotiation and the long-term management of licensed products and programs.

Crown Crafts Inc. designs, markets and distributes infant, toddler and juvenile consumer products, including crib and toddler bedding and blankets; nursery and bath accessories; reusable and disposable bibs and floor mats; burp cloths; room decor; and disposable placemats, toilet seat covers and changing mats.

Crown Crafts Inc


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search