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NZ-based PGG Wrightson to open office in Beijing
15
Nov '11
Agria Corporation, a China-based company with investments in the agriculture sector, announced that its New Zealand listed subsidiary, PGG Wrightson, is to establish a Beijing representative office.

The Beijing representative office will work to deliver revenue and profit-generating business for PGG Wrightson in China. The initial focus will be on working with PGG Wrightson existing businesses to satisfy the strong demand in China for high quality grass seed and for dairy livestock sourced from New Zealand, Australia and Uruguay.

It is envisaged that the representative office will facilitate sourcing of products for PGG Wrightson's rural supplies business in New Zealand and serve as a valuable resource for PGG Wrightson's other business units. The office will also be responsible for conducting market and product research, marketing, brand promotion and coordination of PGG Wrightson's activities in China, amongst other activities.

Xie Tao, Agria's Chief Executive Officer, said Agria is proud to welcome its partner into China. "The establishment of a formal representative office reflects the success of our relationship, our resource sharing and continued mutual goal of pursuing attractive growth opportunities in China, New Zealand and worldwide."

George Gould, Managing Director of PGG Wrightson, said the move represented a significant milestone in the company's strategy of generating value for all PGG Wrightson shareholders from market opportunities in China.

"It is worth noting that PGG Wrightson has a history of working with China-based partners and customers given the international scope of our livestock, wool and proprietary seeds businesses."

Mr. Gould will be visiting Beijing as part of a scheduled business trip to China later this week.

Agria Corporation is a China-based agriculture company with operations in China and internationally. In China, we engage in research and development, production and sale of seed products, including field corn seeds, edible corn seeds and vegetable seeds.

PGG Wrightson is a leading provider to the agricultural sector offering a wide range of products, services and solutions to growers, farmers and processors in New Zealand and internationally.

Within the site, you will find information on all the products and services we offer to help you maximise your agri-business profitability.

Agria Corporation

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