Home / Knowledge / News / Textiles / NZ-based PGG Wrightson to open office in Beijing
NZ-based PGG Wrightson to open office in Beijing
Nov '11
Agria Corporation, a China-based company with investments in the agriculture sector, announced that its New Zealand listed subsidiary, PGG Wrightson, is to establish a Beijing representative office.

The Beijing representative office will work to deliver revenue and profit-generating business for PGG Wrightson in China. The initial focus will be on working with PGG Wrightson existing businesses to satisfy the strong demand in China for high quality grass seed and for dairy livestock sourced from New Zealand, Australia and Uruguay.

It is envisaged that the representative office will facilitate sourcing of products for PGG Wrightson's rural supplies business in New Zealand and serve as a valuable resource for PGG Wrightson's other business units. The office will also be responsible for conducting market and product research, marketing, brand promotion and coordination of PGG Wrightson's activities in China, amongst other activities.

Xie Tao, Agria's Chief Executive Officer, said Agria is proud to welcome its partner into China. "The establishment of a formal representative office reflects the success of our relationship, our resource sharing and continued mutual goal of pursuing attractive growth opportunities in China, New Zealand and worldwide."

George Gould, Managing Director of PGG Wrightson, said the move represented a significant milestone in the company's strategy of generating value for all PGG Wrightson shareholders from market opportunities in China.

"It is worth noting that PGG Wrightson has a history of working with China-based partners and customers given the international scope of our livestock, wool and proprietary seeds businesses."

Mr. Gould will be visiting Beijing as part of a scheduled business trip to China later this week.

Agria Corporation is a China-based agriculture company with operations in China and internationally. In China, we engage in research and development, production and sale of seed products, including field corn seeds, edible corn seeds and vegetable seeds.

PGG Wrightson is a leading provider to the agricultural sector offering a wide range of products, services and solutions to growers, farmers and processors in New Zealand and internationally.

Within the site, you will find information on all the products and services we offer to help you maximise your agri-business profitability.

Agria Corporation

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search