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Sleep Number launches its first AirFit Adjustable Pillow
Nov '11
This holiday season, shoppers can give a gift that could be forgotten, or they can give a gift that is personalized and will be remembered every night of the year.

The Sleep Number AirFit Adjustable Pillow is available in three options for additional personalization: CoolFit Foam, Memory Fiber and European White Goose Down.

Just in time for the holiday season, Sleep Number is taking personalization to an entirely new level with the launch of its exclusive, new Sleep Number AirFit Adjustable Pillow. The AirFit Adjustable Pillow combines the support and comfort of air with the innovation of adjustability to provide the most personalized pillow and sleep experience possible.

“We believe everyone is unique and, therefore, everyone deserves a bed and bedding that offer individualized comfort,” said Annie Bloomquist, chief product management and merchandise officer at Sleep Number. “After 25 years of offering personal comfort and adjustability in beds, we're excited to offer our customers a pillow that is distinctively Sleep Number. It's a personalized, innovative gift that provides real benefits each and every night.”

Great sleep starts with a pillow that fits, and customers can discover better sleep with the AirFit Adjustable Pillow because the pillow will adjust based on their individual sleeping position, size and shape.

Sleepers just turn the dial and relax in their favorite sleeping position while the revolutionary pillow adjusts to their individual size and shape to give them better support, alignment and a perfect fit. The AirFit Adjustable Pillow is available in three options for additional personalization based on sleep preference.

Select Comfort Corporation is leading the industry in setting a new standard in sleep by offering consumers high-quality, innovative and individualized sleep solutions, which includes a complete line of SLEEP NUMBER beds and bedding.

Select Comfort Corporation

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