Home / Knowledge / News / Textiles / Outdoor advertising pushes sales of polyester fabrics
Outdoor advertising pushes sales of polyester fabrics
15
Dec '11
The consumption of textile items, particularly polyester fabrics, for outdoor advertising is increasing owing to greater awareness of using screen printing for outdoor flags and banners, according to Brook International, a UK-based 110-year-old company that is renowned worldwide as a supplier of high quality fabrics for flags, banners and digital print.

“Since the last two years, more brands have become aware that fabrics can be printed for advertising purposes. Branding can be done by graphics on fabrics at shop displays, shopping centres, car showrooms, etc.,” Mr. Tim Egerton, Technical Product Manager, Brook International, told fibre2fashion.

“Another reason for increased usage of fabric in advertising is that polyester textiles used in the print market are more environment-friendly and can be printed easily. Polyester fabrics can be recycled at the end of the life-cycle of the advertising campaign, and this further enhances its appeal. In comparison, recycling PVC is a difficult process and this emphasizes the importance of digital fabric printing,” he adds.

Mr. Egerton further informs, “If we analyse the environmental aspect in more detail, we find that the ink used for printing on polyester fabrics is water based, as opposed to solvents. While using solvents, the solvent emission perhaps needs to be controlled, whereas water based inks do not require the same amount of control at all because it is environment-friendly.”

Brook International offers over 25 fabrics for digital printing in specialty finishes for solvent, eco-solvent, UV, disperse and aqueous inks and dye sublimation printing technologies.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search