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Outdoor advertising pushes sales of polyester fabrics
Dec '11
The consumption of textile items, particularly polyester fabrics, for outdoor advertising is increasing owing to greater awareness of using screen printing for outdoor flags and banners, according to Brook International, a UK-based 110-year-old company that is renowned worldwide as a supplier of high quality fabrics for flags, banners and digital print.

“Since the last two years, more brands have become aware that fabrics can be printed for advertising purposes. Branding can be done by graphics on fabrics at shop displays, shopping centres, car showrooms, etc.,” Mr. Tim Egerton, Technical Product Manager, Brook International, told fibre2fashion.

“Another reason for increased usage of fabric in advertising is that polyester textiles used in the print market are more environment-friendly and can be printed easily. Polyester fabrics can be recycled at the end of the life-cycle of the advertising campaign, and this further enhances its appeal. In comparison, recycling PVC is a difficult process and this emphasizes the importance of digital fabric printing,” he adds.

Mr. Egerton further informs, “If we analyse the environmental aspect in more detail, we find that the ink used for printing on polyester fabrics is water based, as opposed to solvents. While using solvents, the solvent emission perhaps needs to be controlled, whereas water based inks do not require the same amount of control at all because it is environment-friendly.”

Brook International offers over 25 fabrics for digital printing in specialty finishes for solvent, eco-solvent, UV, disperse and aqueous inks and dye sublimation printing technologies.

Fibre2fashion News Desk - India

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