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Debut of Shaun White's new home product line at Target
19
Dec '11
The premiere collection of Shaun White home product is set to hit Target stores and Target's website the week of December 26. The home line, which is the next evolution of the successful Shaun White apparel, accessory and shoe partnership with Target, features a variety of items to fully style a kid's room.

"It's been a fun process creating a home product line with Target," said Shaun. "We got our first crack at interior design when my brother Jesse and I worked on the Living Room for Target House at St. Jude Children's Research Hospital. So, we jumped at the chance to give home design a shot and came up with stuff that we would've loved to have when we were growing up."

The debut home line is a limited time only collection that includes bedding, lamps, wall decals, curtains, storage bins, a skateboard rack and piggy banks. Items will be in stores through June 2012.

Similar to other Shaun White for Target items, the home line is co-designed by Shaun and his brother Jesse. It reflects Shaun's personality, drawing on his love of skateboarding, snowboarding, travel and music.

"Introducing a home collection is the latest chapter in Target's decade-long relationship with Shaun," said Troy Michels, Manager, Target Lifestyle Marketing. "Designing products for Target gives Shaun a way to share his unique point of view, and the new home line is no exception."

In addition to the collection available in Target stores nationwide, Target's online guests will find exclusive styles at Target, including three window curtains and duvet sets featuring Shaun White's signature blue monster.

Minneapolis-based Target Corporation serves guests at 1,767 stores across the United States and at Target's website. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products.

Target Corporation


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