Home / Knowledge / News / Textiles / Woolmark launches 'Wool Celebration' India campaign
Woolmark launches 'Wool Celebration' India campaign
21
Dec '11
Welcome winters this year with the 'Wool Celebration' campaign by Woolmark, subsidiary of Australian Wool Innovation Limited. This is a unique initiative by Woolmark, a not-for-profit company owned by 30,000 Australian woolgrowers to educate Indian consumers about the benefits of wool and the various attributes of Merino, world's finest wool fabric.

'Wool Celebration' will be celebrated in the shopping malls across North India where leading brands and retailers offer quality woolen products.

The major brands closely associated with the initiative including Raymond, Monte Carlo, Reid & Taylor, Park Avenue, Gadoni of Italy, ColorPlus and Shingora among others will play a vital role in conveying the message to consumers via in- store promotions. Exciting events, games and fun activities will be organized in & around the malls to mark the celebrations.

Expressing his excitement on introducing this campaign to India, Mr. Amir Sheikh, Country Manager, India says “Wool is a premium fibre and products made of wool should have consumers' full confidence. The campaign is an attempt by Woolmark Services India Private Limited, a subsidiary of Australian Wool Innovation, to educate Indian consumers about fine wool. We want Indian consumers to fall in love with wool all over yet again.”

He further adds, “Wool is not just a functional requirement but is becoming a fashion prerequisite of Indian consumers. The growing consumer demand for premium and differentiated products make it imminent to educate Indian consumers about versatility of wool and help them to buy best natural product.

This program is therefore also aimed at consolidating the integrity of the Woolmark brand. Indian consumers celebrate occasions with emotions which are best expressed wearing clothes made of fine fabrics and Merino wool is one such exquisite fabric. We want people to celebrate this winter in pure woolen clothes and feel its true luxury.”

Luxurious fabrics and clothes made of fine Merino wool compliments the celebrations of an Indian consumer. With the assurance of 'Woolmark' quality standards, the natural, soft and comfortable wool is in vogue. Celebrate this season in woolen clothes made of fine Merino wool and feel the warmth of its luxury.

Australian Wool Innovation (AWI) invests in technologies and research designed to improve on-farm efficiencies and reduce the costs of production associated with wool growing. Among a scope of critical on-farm issues facing growers today, AWI is addressing animal health and welfare, including the prevention and management of parasites.

Woolmark


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search