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India is growing market for European brands - Orta
23
Dec '11
The current volumes of sales by European brands in India is not very big and hence, there is a growing market in India for the European brands in the next five years, according to Mr. Burak Baykaldi, India Representative of Orta Anadolu, a Turkish firm that is renowned as one of the major innovation leaders of jeans and sportswear.

With its vision to be the preferred supplier to the leading global brands, Orta Anadolu exports its denim fabric to both global manufacturers and internationally recognised brands like G-Star, Mavi, Levis, Little Big, Tommy, Diesel, Replay, J Brand, Miss Sixty, D Squared, Paige, and GAP.

Speaking to fibre2fashion about the presence of European brands in India, Mr. Baykaldi said, “Currently, European brands are in the entry level in the Indian market. Bigger brands like Levis and Pepe have a more dominant presence and other European Brands are expanding through licensee operations. The current volumes are also not big. However, we foresee a growing market for the European brands in the coming five years.”

Informing about Orta Anadolu's entry into Indian market, he says, “India is an expanding market for both global retail brands as well as for jeanswear manufacturing. We plan to enter Indian market in two stages. In the first stage, we are considering migration of production of global brands both from Europe as well as from the US to India. In the next stage, our interest lies with the licensee production of global brands, which are opening up to retail in the Indian market as well as the expanding local Indian brands.”

Detailing further about Orta Anadolu's plans while entering India, he informs, “Orta Anadolu has been taking part in Kingpins India shows and it will also give presentation in the shows in 2012. We are planning to team up with Denimandjeans.com to better present Orta Anadolu to the Indian market. Besides, we will be opening up an Orta Anadolu office in the coming months in Bangalore.”

Commenting about the expected challenges while entering Indian market, he quips, “There is huge price competition in the Indian market. Also, the current levying of import duty on foreign fabrics bring additional cost to the per metre price of the fabrics that we offer.”

“At Orta Anadolu, we strongly believe that we will be able to offer products that will have an added value for the customers in the Indian market and we will be able to overcome the current challenges in the future,” he concludes.

Fibre2fashion News Desk - India

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