Home / Knowledge / News / Textiles / Scotland's Harris Tweed Hebrides eyes Korean market
Scotland's Harris Tweed Hebrides eyes Korean market
16
Jan '12
Harris Tweed Hebrides, the largest producer of Harris Tweed is now setting eyes on South Korea.

The Scotland's Shawbost-based firm, which expects the industry to retain its growth momentum this year, is now looking eastwards for expansion.

The firm which contributes over 80-90 percent of the world Harris Tweed production bagged the Scotland's Textile Brand of the Year award in 2011.

Harris Tweed Hebrides has already booked 25 percent higher orders this year compared to orders booked by the same time last year, when they refused to accept more work owing to weaver capacity limitations.

The firm is of the view that it is very essential to convey it to the weavers and their families and also their own employees that prospects for Harris Tweed are quite bright and the company is expected to witness another growth year.

According to the company, most of its customers have understood that it is wise to order in advance, rather than when they need it, like they used to do earlier.

The firm had no idle period or mill lay-offs last year and straight way started piling stocks for next season after executing orders placed last season.

For the first time, last year Japan surpassed Germany as company's leading export destination.

Though uncertainty prevailed as to whether demand from Japan would prop up in view of the financial conditions of Japan, the firm said none of the orders were cancelled. A company delegate even paid a visit to Japan in November 2011 to disseminate the 'order early' message, and has met great response.

Over some time South Korea has also started turning up as a big market, and hence the company is planning wide-scale expansion there this year.

South Korea fashion has a tendency to trail on the path of Japan, and hence the company is eyeing steady growth there.

The shift in buying pattern – from ordering as per requirement to early buying – has for the first time resulted in removal of seasonality-based buying orders placed with Harris Tweed Hebrides in years.

With a 25 percent rise in orders, the company sees this as a very positive start to the year and is quite assertive that the same trend would sustain throughout the year.

Harris Tweed is recognized as the best of the fabrics, and also the only fabric in the world governed by an Act of Parliament.

The law requires that the genuine Harris Tweed be made of pure virgin wool that has been dyed and spun on the islands and hand-woven by home based weavers in the Outer Hebrides of Scotland. Such woven cloth is then sent to mills for finishing.

The fine fabric, which is best recognized as a fashion fabric, is also being increasingly used by designers for preparing furnishings,interiors and accessories.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 25th May 2017

AAFA reinforces opposition to Border Adjustment Tax

The American Apparel & Footwear Association (AAFA) has reinforced its ...

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search