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Sleep Number redefines memory foam with new m7 Bed
16
Jan '12
As consumers look for ways to awaken refreshed, rejuvenated and ready to face the day, they are seeking alternatives to the innerspring mattress and investing in more personalized sleep and comfort. Driven by these insights, Select Comfort's SLEEP NUMBER delivers on this growing demand with the introduction of its latest innovation: the Sleep Number m7 memory foam bed.

The Sleep Number m7 bed redefines memory foam by combining unique technologies as only the Sleep Number brand can do. The exclusive Sleep Number m7 bed offers a memory foam bed that cools, contours and adjusts so each sleeper can realize their coziest, most-personalized sleep ever.

Cools, Contours and Adjusts to Both Sleepers
• Three (3) inches of exclusive Sleep Number CoolFit foam with gel technology provide a cool, soothing sleeping surface.
• CoolFit foam is naturally contouring and more breathable compared to the leading memory foam brand.
• Exclusive Sleep Number DualAir technology lets sleepers adjust firmness on each side of the mattress for their ideal level of comfort.

“Our goal was to offer everything consumers said they wanted in a memory foam bed,” said Annie Bloomquist, chief product management and merchandise officer at Sleep Number. “So, we leveraged deep consumer insights to offer unique innovations that address customers' needs. The end result provides customers with an ideal sleep solution for those who prefer memory foam but do not want to compromise on the adjustable comfort that only a Sleep Number bed offers.”

The new Sleep Number m7 bed also has a 12-inch profile with modern styling and soft-knit fabric. The retail price of a queen Sleep Number m7 bed set is $3,199.98. And all Sleep Number beds come with a limited, 20-year warranty.

“Sleep Number's exclusive CoolFit Foam Pillow and CoolFit Foam Layer have been among our best sellers because sleepers are craving cool comfort,” said Bloomquist. “Now we offer a family of head-to-toe CoolFit foam products for further personalization and comfort.”

Select Comfort Corporation is leading the industry in setting a new standard in sleep by offering consumers high-quality, innovative and individualized sleep solutions, which includes a complete line of SLEEP NUMBER beds and bedding.

Select Comfort Corporation

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