Home / Knowledge / News / Textiles / Terry goods with Edelweiss effect presented @ Heimtextil
Terry goods with Edelweiss effect presented @ Heimtextil
16
Jan '12
Lenzing, the world's leading manufacturer of innovative cellulose fibers, is presents the botanic towel featuring the Edelweiss effect at Heimtextil in Frankfurt.

Lenzing Modal leads to botanic products. Thanks to the natural origin of the fiber-- Lenzing Modal is made from beech wood - the botanic feeling can be incorporated into remarkable terry goods. Beech wood proliferates by rejuvenation so no reforestation or plantations are necessary. More than half of the wood used at Lenzing comes from Austria and the remainder from neighboring countries.

The botanic origin of Lenzing Modal provides critical sustainability benefits for terry goods, benefits that are becoming increasingly important. However, it is not only the fiber's eco-friendliness which makes it so compelling. The fiber's performance properties such as color brilliance, absorbency, and softness make terry goods of Lenzing Modal particularly appealing to consumers.

In fact, 89% of consumers in a recent survey stated that towels with Lenzing Modal stay softer than 100% cotton towels even after repeated washing. Plus, colors are richer and more intense with Lenzing Modal. Gradual fading or graying is no longer an issue with Lenzing Modal terry goods. And finally, Lenzing Modal towels deliver a higher absorption rate than 100% cotton towels thanks to the fiber's unique structure.

With Edelweiss, Lenzing is setting new technological and environmental standards for the entire cellulose fiber industry. Lenzing's innovative Modal production process involves oxygen-based chemistry. It is more environmentally friendly than conventional production procedures. Thus Lenzing Modal Edelweiss is the only Modal fiber to satisfy the highest environmental standards.

Environmental benefits such as the replenishable and natural raw material, CO2-neutrality, and the highest production yield make the new Lenzing Modal Edelweiss the eco-fiber of choice. Lenzing Modal Edelweiss is produced differently from the conventional Lenzing Modal but the fibers' signature properties, such as softness and color brilliance, are the same. The fibers process identically at all points in the textile chain.

Susanne Jary, Lenzing's head of marketing for home textiles, explains how unique Edelweiss is. “The fiber plant in Lenzing Austria is the only one in the world which is fully integrated and has all production steps, from the pulp to the fiber, perfectly under control.

Throughout the entire process, attention is paid to environmental protection.

Lenzing is a pioneer in the field of wood-organic refineries. The integrated, CO2-neutral process at the Lenzing site in combination with other innovative processes results in excess energy generation and the production of high quality chemicals from the wood. The Lenzing pulp factory serves as a net supplier of power for the entire Lenzing site. These special processes were developed by Lenzing and are not commercially available.

Lenzing

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search