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Aussie wools shine at German home textile fair
27
Jan '12
Australian Wool Innovation (AWI) and Woolmark licensees have reported strong interest in broader wool products at Heimtextil, the world's largest trade fair for home textiles.

Over 2,600 exhibitors and 70,000 people from 61 countries attended the four day trade fair, seen as a platform for manufacturers, retailers and designers. Many visited the Wool Arena, set up by AWI to showcase eight licensees across the bedding and carpet markets.

“We've had the best enquiry in four years at this event and we have seen some countries returning for the first time in some years. We use 100% Australian wool, from 33 micron wool for bedding through to fine wool for our new baby range and the interest is strong across the board,” Wool Products Australia managing director, Graeme Kerr said.

Barry Young of Jaspa Herington added, “I am quietly confident and optimistic we will do some great business from this event. Europeans are well educated on the many benefits of wool and there is a massive opportunity to educate others around the world about the benefits of wool in bedding.”

The Wool Arena was placed at a premium location at Heimtextil, where licencees Bönning + Sommer, H. Dawson, DBCwool, Eastcon, Jaspa Herington, Merino International, Nantong Dasheng Honglu Woollen Co. and Wool Products Australia showcased an extensive range of innovative, new wool products.

AWI's Dr Paul Swan gave an address at Heimtextil outlining the new Mothers and Babies program and challenging wool's reputation in some quarters as an allergen.

Australian Wool Innovation

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