Home / Knowledge / News / Textiles / Macy's captures unique culture of Brasil this spring
Macy's captures unique culture of Brasil this spring
02
Feb '12
This spring, Macy's will enchant customers with a magical journey to one of the most talked about countries on earth, Brasil. From Sao Paulo to Rio, and from the Amazon to Bahia, Macy's tribute campaign aims to capture the spirit of this rich and intriguing culture through specially-curated in-store shops, collaborations with well-known Brasilian fashion designers, Brasil-themed events in stores and a fundraising program to benefit the Amazon Rainforest.

Macy's Brasil campaign will officially kick-off on May 16, and can be previewed in early spring through a series of curated shops and events including Macy's annual Flower Shows. These floral extravaganzas at the retailer's New York flagship, Macy's Herald Square, and at four other stores nationwide, will feature lush floral designs dedicated to Brasilian culture.

"From an abundance of fashion-forward brands and products, to popular arts and enterprising, fun-loving people, Brasil continues to build a strong global footprint that appeals to audiences and diverse groups around the world," said Martine Reardon, Macy's executive vice president of Marketing. "In tribute to Brasil's colorful culture, its thriving creative class and global influence, Macy's has developed a campaign that spotlights its unique contributions to fashion, art and design as part of our ongoing focus on delivering magical moments with our millions of customers every day."

Since the beginning stages of the program, Macy's has worked with leading members of the Brasilian creative class to ensure authenticity of "Brasil," named to reflect the traditional Portuguese spelling of the country. In appreciation of the hundreds of thousands of Brasilian tourists that come to Macy's each year, this campaign provides a way to bring the country's unrivaled passion and influential culture to life for Macy's customers in stores across the country and on macys.com.

Curated shops featuring authentic Brasilian product in a variety of categories including fashion, home, beauty, accessories and art pieces, have been hand-selected to create a colorful and inviting main floor environment in 300 Macy's stores. In addition, designer capsule collections will emerge in late spring. Each capsule will speak to the designer's unique aesthetic with Brasilian-inspired color, prints and silhouettes taking center stage.

Macy's will pay homage to Brasil's many famous celebrations and festivals with a variety of unique in-store events that will take place regularly throughout the campaign. As a preview to the launch, Macy's flagship stores in New York City, Philadelphia, Minneapolis, Chicago and San Francisco will bloom into a tropical oasis featuring magnificent landscaped gardens brimming with color and the spirit of the Brasilian experience as Macy's Flower Show presents Brasil:Gardens in Paradise.

Two weeks of special events, running concurrent with the Flower Show, will illuminate different aspects of Brasilian culture from dance to music to crafts to cooking, and will take place Sunday, March 25 through Saturday, April 7.

Macy's

Must ReadView All

Apparel/Garments | On 24th Apr 2017

ColDesi launches latest direct to garment printer

ColDesi, a pioneer in the direct to garment printer business, has...

Textiles | On 24th Apr 2017

US’ textile manufacturers applaud Buy American order

US' National Council of Textile Organisations has favoured President...

Courtesy: NASA/JPL-Caltech

Textiles | On 24th Apr 2017

NASA designing advanced woven metal fabrics for space

Scientists at NASA are designing advanced woven metal fabrics for a...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search