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Newlife Eco-Innovation Library concept at Premiere Vision
14
Feb '12
A year after its launch at Expofil, Filature Miroglio, maker of the Newlife yarn platform, will be at Première Vision (Paris 14-16 February 2012) - the leading international textiles show held twice a year in Paris - with “The Newlife Eco-Innovation Library“ a brand new concept space dedicated showcasing real, best-practice examples in creativity, innovation and commercial viability textiles created with Newlife. International partners in Newlife's first year include: E. Boselli, Frantissor Creation, Gruppo Cinque S.r.l., Gulbena, Ipeker, Lanificio Becagli, Lanificio Europa, LCT Charlieu, Pieffe Sport, Pontetorto, Sasitex Savoie Sinergie, Serates S.r.l., Tessitura Tessile Fiorentina, Tessitura Corti, Tessitura Oreste Mariani, Tessitura Virgilio Taiana S.p.A., Tessport S.p.A., Top Textil S.r.l.

This important and innovative project has been possible also thanks to Premiere Vision's organizers broad vision and forward-thinking approach to responsible and innovative fashion.

“Showcasing our Newlife Eco-Innovation library at Première Vision is both a demonstration of Newlife's success as a commercially viable product and a sustainable business philosophy and a testament to the forward vision of those brands and manufacturers that have adopted Newlife.” says Dr. Cochis, Filature Miroglio CEO “The Newlife Eco-Innovation library will present a selection of the fabrics that have adopted Newlife and demonstrates that it is not possible today to imagine a competitive textile industry that isn't innovative, sustainable and commercially viable.”

Newlife's first year has been distinguished by a number of key achievements in both the fashion and sportswear industries, a testament to its versatility in different applications; the brand has received attention from major fashion houses and retailers that are seeking innovative, high performance materials to spearhead the way into sustainable - environmentally and commercially - business practices.

In the fashion world, Newlife has been seen at the Golden Globes Awards this year, when Giorgio Armani used it to create a stunning gown wore by Livia Firth, Creative Director of eco-age.com and founder of the Green Carpet Challenge. Few weeks later, during Paris Haute Couture, Giorgio Armani created another beautiful cocktail gown for her to wear during his presentation on January 24th. Livia Firth created the Green Carpet Challenge to boost the profile of sustainable fashion on all the major red carpets worldwide.

The Green Carpet Challenge, in its third year, aims to work with the world's top fashion houses and designers to produce a series of pieces that conform to the GCC criteria but showcase the unique talents and vision of the designers. Both Armani dresses will be showcased at Premiere Vision as a tangible demonstration of how innovative, sustainable materials and high-fashion can work seamlessly towards common goals.

Newlife has also been selected by the Liquigas – Cannondale Pro cycling team 2012 Target - a top five ranked team worldwide captained by Ivan Basso ( Target : Giro d'Italia) and Vincenzo Nibali (Target : Tour de France) -for its pre and after-race performance athlete Newlife sock range “RIATTIVA.” Made with Newlife and produced by Pieffe Sport, the RIATTIVA socks facilitate blood circulation and lactic acid drainage improving post-race physical performance.

Filature Miroglio

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