Home / Knowledge / News / Textiles / Sri Lankan batik sector rebounds on tourism growth
Sri Lankan batik sector rebounds on tourism growth
15
Feb '12
The growth of tourism industry in Sri Lanka has provided a boost to the country's batik industry. Experts foresee the country's batik sector to improve not only domestic sales to tourists but also their exports, especially to countries in the Asia and the Asia-Pacific region.

Explaining the downfall and rise of the Sri Lankan batik sector, Mr. Eric Suriyasena, Chairman of Eric Suriyasena Batiks Pvt. Ltd. told fibre2fashion, “Earlier the batik industry was doing quite well, but then it went down as we had certain problems in the northern and eastern regions.”

“Then again, when the industry gradually started improving, the low quality products started arriving from other countries, including India, and these products flooded the markets. In order to compete with them, our manufactures also started making low quality products. As a result, sarongs and ladies gowns were made using low quality dyes and designs. But now, things are getting better. We are promoting batik as an art and not as a cloth,” he adds.

Elaborating on the current scenario of batik market in Sri Lanka, he says, “The market is doing well and the export market is also picking up. Some of the Indian designers are also using batik in their high quality garments. Apart from garments, we are using batiks in various other articles like household linen viz. bed linen, table linen, etc.”

Mr. Suriyasena says a lot can be done to further improve the batik sector in Sri Lanka. He says, “The batik sector in Sri Lanka can be a US$ 1 billion industry if steps are taken to improve the sector. We want our Government to promote the industry by taking some measures similar to those adopted by some Southeast Asian countries.”

“In Malaysia and Indonesia, 5-7 ministries are backing their batik industry. They have made batik a national product in their countries. Every week, they have a batik day when people wear batik garments,” he informs.

“In addition to such measures, the Sri Lankan Government can also support us by helping us to get in touch with some good suppliers of quality products, which will enable us to make really good products, not only for the local market but also for exports,” he adds.

Informing about potential markets for Sri Lankan batik, he says, “If we develop good designs and good quality products, then we can get a really good market for batik products. Our clientele would be countries like Australia and the US. We have started promotions in Canada. India also has a good market for batik.”

Mr. Lishan Wickramanayake, Director, Prasanna Batiks, sums up, “The main reason for the batik industry to pick up is the improving tourism industry. We are also following the various fashionable trends in the world, so batik is no more a traditional item in Sri Lanka. Our export clientele would be India, Malaysia, China and other countries in Asia and Asia-Pacific regions.”

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search