Home / Knowledge / News / Textiles / Silk Mark labels on sarees to go advanced
Silk Mark labels on sarees to go advanced
18
Feb '12
Over the next three months, silk buyers in India would find Silk Mark labels embossed in the sarees, instead of the present tag.

Silk Mark Organisation of India (SMOI), a society under the aegis of the Central Silk Board will soon introduce Silk Mark labels embossed on the sarees, T Ganapathi Raman, Assistant Director, SMOI, Bangalore, said.

The Silk Mark authenticates the genuineness of the silk sarees sold by authorised producers.

Presently, the authentication is done by attaching a paper tag with a hologram, on the saree. However, there have been instances of the tag being used on sarees made from inferior fabrics like polyester or nylon, which cost hardly Rs. 500 per kg or about 10 times less than the cost of silk.

In view of the same, the new concept has been floated to raise the trustworthiness of the Silk Mark. Each of such fusion labels would have words 'promoted by Government of India' engraved in the hologram.

Besides, there would also be a unique serial number of the manufacturer or the trader, Mr. Raman informed, and added that they also intend to start a toll-free helpline number, where the customers can call to verify if the serial number actually belongs to that particular trader or manufacturer.

According to Mr. Raman, the state of Tamil Nadu presently houses around 400 authorised producers and traders who use the Silk Mark on their products. Twenty-five of these traders or producers are in Chennai, while 70 are in Kancheepuram.

The SMOI officials participated in the 'Know your Silk' awareness programme, organised in collaboration with the Consumers Association of India at Co-optex showroom in Teynampet.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd May 2017

GST to be biggest achievement of Modi govt: ASSOCHAM

Goods and Services Tax (GST) which is near a roll-out would be the...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Apparel/Garments | On 22nd May 2017

Retailers ask Congress not to go for consumption tax

The National Retail Federation has asked US Congress to focus on...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search