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Silk Mark labels on sarees to go advanced
Feb '12
Over the next three months, silk buyers in India would find Silk Mark labels embossed in the sarees, instead of the present tag.

Silk Mark Organisation of India (SMOI), a society under the aegis of the Central Silk Board will soon introduce Silk Mark labels embossed on the sarees, T Ganapathi Raman, Assistant Director, SMOI, Bangalore, said.

The Silk Mark authenticates the genuineness of the silk sarees sold by authorised producers.

Presently, the authentication is done by attaching a paper tag with a hologram, on the saree. However, there have been instances of the tag being used on sarees made from inferior fabrics like polyester or nylon, which cost hardly Rs. 500 per kg or about 10 times less than the cost of silk.

In view of the same, the new concept has been floated to raise the trustworthiness of the Silk Mark. Each of such fusion labels would have words 'promoted by Government of India' engraved in the hologram.

Besides, there would also be a unique serial number of the manufacturer or the trader, Mr. Raman informed, and added that they also intend to start a toll-free helpline number, where the customers can call to verify if the serial number actually belongs to that particular trader or manufacturer.

According to Mr. Raman, the state of Tamil Nadu presently houses around 400 authorised producers and traders who use the Silk Mark on their products. Twenty-five of these traders or producers are in Chennai, while 70 are in Kancheepuram.

The SMOI officials participated in the 'Know your Silk' awareness programme, organised in collaboration with the Consumers Association of India at Co-optex showroom in Teynampet.

Fibre2fashion News Desk - India

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