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My Texworld, a world buzzing with creativity
Feb '12
My Texworld (13-16 February 2012 Show) has unveiled a world that provides a wealth of inspiration for visitors, whether they are buyers, designers or stylists: there were many interesting ranges to feed the desire for new products for summer 2013!

The senses were given pride of place in the main trends, called Acting, with the Salon of Delights where fashions for summer 2013, as dreamed up by Louis Gérin and Grégory Lamaud, were showcased against a backdrop that transported us to the world of the 1950s at tea time, where cupcakes iced in the colour of sugared almonds or the delicacy of china combined with the silks of guests' dresses in hues of crushed strawberry, melon or candy pink. An enchanted exotic garden is next, revealing sumptuous tropical colours.

Prints and textures take on the colours of flamingos, parasols with pendant beads or the mosaics of the fountain....

The trend forums in the three domains: Attractive Spirit, Strict Essence and Casual View, also developed by the duo and a team of people from many disciplines, were much appreciated by buyers for the targeted choice of fabrics according to end use.

The level of exhibitor satisfaction at this Texworld show is a just reward for the months of work and organisation, especially in these difficult times. The product lines for next summer attracted major buyers, brand names and designers, who came to see their suppliers and new exhibitors.

“We are satisfied with our attendance at the show since, in addition to our regular customers, we have forged new and very interesting ties, in particular with Latin America” says Maarten Wijkamp, director at Northern Linen.

“Against the difficult background of the global economy, we are very pleased with the amount of orders placed at Texworld” says the commercial director at the South Korean firm of Daechun.

Weavers offered masses of new products which certainly have the taste of spring.

Fashion and textile designers and weavers are of one mind when it comes to the rich textures, exuberant prints and sumptuous embroidery that bring a spot of optimism and brighten up the gardens of fashion in the current atmosphere of gloom.

This specific longing for colour, bold prints and ornate embroidery is no doubt a cyclical desire. It is heavily influenced by the global economic situation. At a time of economic difficulties, the fashion houses, ready-to-wear labels and the brand names want to showcase cheerful and playful clothes, like an exotic and vibrant cocktail which stirs the senses and invites escapism.

Miuccia Prada, Ricardo Tisci, Sarah Burton, Joseph Altuzzara, Christopher Kane, Philipppe Lim and Mary Kantranzou paved the way with their 2012 Spring/Summer collections, showing bouquets of tropical flowers, delicious colours, fresh embroidery and a good dose of retro-future with the language of the 50s reinterpreted for tomorrow.

Even if fabrics withsurprising textures and high added value make designers and stylists swoon, caution is called for on the part of buyers. Quality and added value are favoured to make beautiful garments, a safe bet but in a limited quantity.

The circuit for small-volume orders, called “Creative Path” that groups over 120 manufacturers, where you can buy quantities from 50 metres, echoes this new 13-16 philosophy. It appealed to countless buyers and designers, who are delighted with this fine custom initiative, all the more so as there is a wide choice: cotton, silk, denim but also eco-friendly fabrics.

My Texworld

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