On all three days of the TV TecStyle Visions 2012 tradeshow, the booth of GUNOLD GmbH Stockstadt, was extremely crowded. Leaving all four sides open, the booth C74 in hall 4, appeared to be very inviting and encouraged customers to visit.
Especially the three demo areas-one for embroidery threads, one for embroidery backings and foils and one for digitizing (demonstrated by Constitch) as well as the embroidery workshop, appealed to a lot of tradeshow visitors.
“It has become apparent, that the TecStyle Visions tradeshow is the most important show for our sales areas Germany, Austria and Switzerland”, explains Stephan Gunold, responsible for marketing at GUNOLD. Almost all of the current customers visited the booth and the company was able to win new customers as well. “As always, we were very pleased with this trade show”.
As expected, particular attention was paid to the new products such as the premium embroidery thread POLY 60, made of100% polyester. It is now available in 27 new additional colours, offering a choice of 54 different colours altogether.
This thread is ideal for monograms, small scripts and small intricate details. A lot of interest sparked the self-adhesive embroidery backing now just being called FILMOPLAST which is available in black and in white as well as THERMOFIX, innovative adhesive fibres for permanent bonding. With this new material, the ironing-on of emblems and patches is a breeze. New coreless pre-wound bobbin thread BOBBY FIL 120L attracted a lot of attention as well. This pre-wound bobbin has no sides and no core.
Customer feedback on all the new products has been very positive. In addition, trade show visitors trusted to find answers from GUNOLD to various technical questions concerning the realization of embroidery designs. “Word gets around, that we pride ourselves on being experienced problem solvers for everything concerning embroidery”, Stephan Gunold is happy to explain.
“If the use or application of a product is not self-explanatory, our expert advice and expertise is especially welcome. Once more this turned out to be true at the trade show in Stuttgart.” Accordingly live demonstrations at the embroidery machine and at the ironing press were well received.
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