Home / Knowledge / News / Textiles / PVH enters into CRAiLAR flax fiber development program
PVH enters into CRAiLAR flax fiber development program
10
Apr '12
Naturally Advanced Technologies Inc, which produces and markets CRAiLAR, a natural fiber made from flax and other bast fibers, announced that it has entered into a short term CRAiLAR Flax fiber development agreement with PVH Corp, one of the largest global apparel companies.

The agreement begins this month to support evaluation of processing CRAiLAR Flax fiber in dress and sports shirt lines, including Calvin Klein, Tommy Hilfiger, its branded Van Heusen, IZOD, ARROW and Bass.

"PVH's focus on dress shirts, an apparel category with one of the highest thread counts in the industry, will provide a fantastic opportunity for us to demonstrate the performance range of CRAiLAR Flax fiber," said Ken Barker, Chief Executive Officer, NAT. "We anticipate that previous testing-which showed increased tensile strength, reduced shrinkage, increased dye uptake, and moisture wicking properties that can keep consumers cool-will reveal performance advantages in this category."

Under PVH's corporate environmental policy, it has stated that it is exploring measures to decrease environmental impact with respect to water usage, wastewater treatment, hazardous chemical output and overall progressive environmental stewardship within its supply chain, by seeking vendors aligned with those goals.

"We are excited about the prospect of integrating this new all-natural fiber into our products," said Emanuel Chirico, Chairman and Chief Executive Officer, PVH Corp.

"We enter this agreement with the belief that CRAiLAR can move us closer to our goals of progressive environmental standards, including responsible water usage overall, and significant reduction in hazardous chemical waste in water, air and inputs from farmland to finished products."

NAT's proprietary CRAiLAR process produces a soft natural flax-based fiber that can be blended with cotton, wool and other natural fibers at varying levels. Its production and manufacturing typically allows partner brands to significantly reduce water usage, chemical usage at both the agriculture and manufacturing stages, and reduce shrinkage, allowing for more raw materials to be used for more products. Each of these characteristics allow its partners to further demonstrate their commitment to sustainability without sacrificing quality of construction nor consumer experience.

The company today supplies its CRAiLAR Flax to HanesBrands, Georgia-Pacific, and Brilliant Global Knitwear for commercial use and to Levi Strauss & Co., Cintas, Carhartt, Ashland, Westex, and Target for evaluation and development.

PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.

Naturally Advanced Technologies Inc. develops renewable and environmentally sustainable biomass resources from flax, hemp and other bast fibers.

Naturally Advanced Technologies Inc

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search