Home / Knowledge / News / Textiles / SA home textiles firm sticks to local production
SA home textiles firm sticks to local production
25
Apr '12
Over the last few years, many large local retailers, hospitality groups and interior decorators turned to the Far East in search of cheaper decor furnishing textiles, and a number of local textile companies, unable to compete with cheaper imports, were forced to close their factories.

But one decor furnishing textile company, Renecap, the holding company that trades under the brand name, 8th Avenue Trading, remained committed to the local industry and to the country and has emerged from the turmoil stronger than ever before, with a wider selection of exceptional quality textiles that are 100% locally produced - ensuring that local retailers and hospitality groups can rediscover the value and competitive offerings available on their doorstep.

"In line with government's drive to increase local procurement and given the closing of the price gap between local and imported textiles, as well as the flight to quality that is a fast-growing global trend, local buyers have an opportunity to reconsider their buying strategies and to find that companies such as 8th Avenue Trading offer great quality at affordable prices, right here on their doorstep," says Granville Essafrau, owner of 8th Avenue Trading, a family-owned and proudly South African business.

8th Avenue Trading has, for the past 40 years, manufactured and supplied diverse top-end decor furnishing textiles to the local and international retail and hospitality industries, as well as to the international furnishing, décor and accessory market.

"Local companies are now rediscovering what many other discerning markets overseas realised some time ago: the quality of substantially discounted, mass-produced decor furnishing textiles often leaves much to be desired, particularly when it comes to authentic and innovative African designs," comments Essafrau. "We believe that our unwavering commitment to absolute quality has been the reason behind 8th Avenue Trading's exceptional growth during some of the toughest years in the history of the local industry."

Instead of succumbing to the temptation of simply closing up the factory and importing low-cost textiles to sell at a higher price, 8th Avenue Trading adopted a different strategy. "Our strategy involved vertical integration and closer ties with local sources to allow us to buy, spin and dye the yarns in-house. We invested in state-of-the art machinery and established our own design facility, working closely with a talented and skilled team. We also employed more people and trained them rigorously," explains Essafrau.

"As a result, we have access to new types of yarns, including micro-fibres, and the equipment and skills to transform these into exciting new textures and textiles that in some cases are better than international quality standards that interior decorators and other decor furnishing textile buyers are now inspired by. In addition, we can create and innovate authentic African designs across a range of product lines, as well as unique designs for specific brands and groups - something Far East countries and other mass-producers cannot offer."

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search