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Gucci's projects aim to safeguard Korean historic artworks
27
Apr '12
Gucci announced a five-year sponsorship agreement with National Trust Korea (NTK) designed to preserve traditional Korean heritage, at the opening ceremony of Gucci's special archival exhibit at the Korea Furniture Museum, entitled “Timeless Touch of Craftsmanship: Korean Heritage Meets 91 Years of Gucci Archive.”

Gucci is pleased to support the NTK, for five years through a total donation of KRW 500 million. The donation will be used for NTK projects that focus on preservation of historical Korean sites and cultural resources in Korea.

As a brand with over 90 years of heritage, Gucci is dedicated to preserving significant historic artworks and cultural legacies for future generations. Gucci and NTK share the same vision for cultural heritage, and the NTK is the perfect organization to translate donation into real help for preserving Korean heritage.

“Gucci and National Trust Korea believe in the importance of cultural history, and I am honored that Gucci can take a part in preserving Korea's beautiful traditional heritage. Respecting local heritage is fundamental to Gucci, a brand that has itself been sustained thanks to the impeccable craftsmanship of our artisans across generations in Italy,” said Patrizio di Marco, Gucci President and CEO.

“It has been 14 years since we first opened direct business in Korea and today it has become one of our most important markets: thus we are pleased to make this commitment that will hopefully inspire future generations,” di Marco continued.

“Korea is an essential market for Gucci,” continued di Marco, “We are dedicated not only to serving our sophisticated Korean customers with exclusive services and products, but also to benefiting the Korean community though on-going social investments.”

"We are grateful to Gucci for its ongoing commitment to the NTK,” Said Hong-Nam Kim, Co-Representative of National Trust Korea. “Gucci's sponsorship accounts for a significant source for preservation projects which aim to safeguard Korean historical and cultural legacy. This investment toward Korean society will not only impact Korea today but also future generations in the country.”

This announcement came in conjunction with the opening ceremony for Gucci's three week special exhibit with the Korea Furniture Museum (KOFUM) under the theme of “Timeless Touch of Craftsmanship: Korean Heritage Meets 91 Years of Gucci Archive.” For the exhibit, Gucci brought 70 pieces from its archive located at the Gucci Museo in Florence, Italy, for the first time to Korea.

The exhibit shows striking harmony between the Italian craftsmanship of Gucci's archival pieces and Korean artisans' worked as seen through approximately 1,500 furniture and accessory items that boast 300 years of history in Korean traditional houses, known as 'Hanok.' Gucci collaborated with the KOFUM to reflect its appreciation towards traditional heritage, in line with its philosophy of respecting the traditional craftsmanship from its own heritage. The exhibit runs from April 26th to May 12th for three weeks.

Gucci


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