Home / Knowledge / News / Textiles / Gucci's projects aim to safeguard Korean historic artworks
Gucci's projects aim to safeguard Korean historic artworks
27
Apr '12
Gucci announced a five-year sponsorship agreement with National Trust Korea (NTK) designed to preserve traditional Korean heritage, at the opening ceremony of Gucci's special archival exhibit at the Korea Furniture Museum, entitled “Timeless Touch of Craftsmanship: Korean Heritage Meets 91 Years of Gucci Archive.”

Gucci is pleased to support the NTK, for five years through a total donation of KRW 500 million. The donation will be used for NTK projects that focus on preservation of historical Korean sites and cultural resources in Korea.

As a brand with over 90 years of heritage, Gucci is dedicated to preserving significant historic artworks and cultural legacies for future generations. Gucci and NTK share the same vision for cultural heritage, and the NTK is the perfect organization to translate donation into real help for preserving Korean heritage.

“Gucci and National Trust Korea believe in the importance of cultural history, and I am honored that Gucci can take a part in preserving Korea's beautiful traditional heritage. Respecting local heritage is fundamental to Gucci, a brand that has itself been sustained thanks to the impeccable craftsmanship of our artisans across generations in Italy,” said Patrizio di Marco, Gucci President and CEO.

“It has been 14 years since we first opened direct business in Korea and today it has become one of our most important markets: thus we are pleased to make this commitment that will hopefully inspire future generations,” di Marco continued.

“Korea is an essential market for Gucci,” continued di Marco, “We are dedicated not only to serving our sophisticated Korean customers with exclusive services and products, but also to benefiting the Korean community though on-going social investments.”

"We are grateful to Gucci for its ongoing commitment to the NTK,” Said Hong-Nam Kim, Co-Representative of National Trust Korea. “Gucci's sponsorship accounts for a significant source for preservation projects which aim to safeguard Korean historical and cultural legacy. This investment toward Korean society will not only impact Korea today but also future generations in the country.”

This announcement came in conjunction with the opening ceremony for Gucci's three week special exhibit with the Korea Furniture Museum (KOFUM) under the theme of “Timeless Touch of Craftsmanship: Korean Heritage Meets 91 Years of Gucci Archive.” For the exhibit, Gucci brought 70 pieces from its archive located at the Gucci Museo in Florence, Italy, for the first time to Korea.

The exhibit shows striking harmony between the Italian craftsmanship of Gucci's archival pieces and Korean artisans' worked as seen through approximately 1,500 furniture and accessory items that boast 300 years of history in Korean traditional houses, known as 'Hanok.' Gucci collaborated with the KOFUM to reflect its appreciation towards traditional heritage, in line with its philosophy of respecting the traditional craftsmanship from its own heritage. The exhibit runs from April 26th to May 12th for three weeks.

Gucci


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search