Home / Knowledge / News / Textiles / Loro Piana sets eco standard for luxury & sustainability
Loro Piana sets eco standard for luxury & sustainability
25
May '12
Founded in 1812 during the height of the Napoleonic Wars in Europe the Italian luxury yarn, material and garment manufacturer, Loro Piana, will be celebrating the 200th year of its founding this year.

From its corporate headquarters in Quarona, (Valsesia) Italy set up in 1924; Loro Piana is moving beyond the boundaries of traditional cashmere textile manufacturing thanks to its vertically integrated structure – from the herdsmen to the finished product which gives it complete control over the supply chain, quality and ecological issues.

The Company has decided to boost its brand equity in the marketplace with its ethical approach. By doing so, they are able to be cost efficient and yet sell their products at the high end. This is perhaps the ultimate synergy as far as the discerning consumer is concerned – luxury combined with true sustainability and ecological consciousness. It is perfectly represented in a vertically integrated Company such as Loro Piana, where no stage of production is outsourced thus obviating any possible hiccup in the sustainability stakes.

This has meant serious investment behind the scenes. For example, everyone knows that cashmere is cultivated in Mongolia so the firm has opened a subsidiary in Ulan Bator in order to build and foster the type of long-term relationships with nomadic tribesmen. They exercise the type of quality control they seek, which implies that flocks live naturally. The techniques of animal husbandry must fall into line with a prescribed list of standards to claim to be ethical.

Traditionally, Loro Piana was unknown except in the trade. Turning itself into a luxury brand with its own identity, style, and points of sale has given the firm instant brand recognition. The color palate of its jumpers, scarves, shawls, suits and accessories speaks for itself and has 100 different colors of yarns in stock at any one time.

Cashmere has always been a luxury despite the recent trend by Chinese manufacturers of offering lower quality cashmere at “high street prices” which has rocked the market and image of cashmere from Japan to the department stores of New York. However, cashmere is not as cheap as it was just a few years ago and it was never meant to be.

Eco cashmere combined with luxury and the top of the range “baby cashmere” characterized by its unparalleled softness as defined by the Loro Piana philosophy might be beyond many people's pocket book. It is a fact of economic and commercial life that not everyone can afford a Bentley or a Rolls Royce. The same applies to cashmere fashion and quality.

This is why an international showcase of cashmere products is vital for the wholesaler, importer and distributor so as to cater for a wide range and level of consumer. A business platform supplying a comprehensive range of cashmere quality, designs and styles in a true fashion context is the order of the day so as to restock your business and discover new, even unfamiliar suppliers and manufacturers.

This is Cashmere World 2012 which will run alongside Asia's leading event for the fashion accessories industry – Fashion Access – from September 27 – 29 at the Hong Kong Convention & Exhibition Centre.

Cashmere World


Must ReadView All

Egypt’s textile exports increase 3% in 10 months: TEC

Textiles | On 21st Nov 2017

Egypt’s textile exports increase 3% in 10 months: TEC

Exports by Egypt’s Textile Export Council (TEC) between January and...

UKFT turns sector skills body for UK fashion, textile sector

Textiles | On 21st Nov 2017

UKFT turns sector skills body for UK fashion, textile sector

The UK Fashion & Textile Association (UKFT) recently announced at a...

Pakistan’s textile exports up 7.72% in July-Oct ’17

Textiles | On 21st Nov 2017

Pakistan’s textile exports up 7.72% in July-Oct ’17

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search