Home / Knowledge / News / Textiles / Pakistani brand Khaadi eager to enter Indian market
Pakistani brand Khaadi eager to enter Indian market
25
May '12
Khaadi, the popular Pakistani brand known for its hand-woven fabrics, is one of the many Pakistani companies that are eager to enter the Indian market and are waiting for the trade pact between both countries, expected to be announced by year-end.

Outside Pakistan, Khaadi currently operates five stores in UAE's major malls like Midriff City Centre, Festival City Mall, Jumairah, Mall of Arabia and Outlet Mall.

Explaining the rationale behind the company's decision to open outlets in India, Mr. Danish A Adamjee, COO of Khaadi, told fibre2fashion, “India has a large market with a growing economy and the Indian middle class believes in wearing fashionable clothes that offer great value for money.”

“We offer products for both the upper class and middle class. If we succeed in catering to middle class customers in India, our brand can grow at 40 percent year-on-year,” he adds.

When quizzed about the tentative time line for the brand's entry into the Indian market, he says, “The time line is connected to the agreement between the two countries, which we have been told, should be in place anytime between June and December this year. Once the agreement is signed and it becomes effective, we will be one of the first Pakistani fabric and garment firms to open stores in the Indian market.”

“Initially, we will open outlets in malls in Delhi and Mumbai, where we will offer women's prêt wear, unstitched fabrics and home textiles,” he reveals.

“In India, Khaadi will be following a business model very similar to the one that it currently follows in the UAE. We are also planning to work on the same model in the Far East. All our manufacturing is done in house and we operate our own stores,” he further informs.

Fibre2fashion News Desk - India


Must ReadView All

UK GDP growth to stay steady but subdued: CBI

Textiles | On 8th Dec 2017

UK GDP growth to stay steady but subdued: CBI

The gross domestic product (GDP) in the United Kingdom (UK) will grow ...

Amazon launches operations in Australia

Apparel/Garments | On 8th Dec 2017

Amazon launches operations in Australia

US online retail giant Amazon recently unveiled its business in...

Courtesy: G-III Apparel

Apparel/Garments | On 8th Dec 2017

Q3 FY18 G-III Apparel sales up 16% to $1.02 billion

For the third quarter of fiscal 2018, net sales of G-III Apparel...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search