Home / Knowledge / News / Textiles / Sangam India unveils new range in corporate & festive wear
Sangam India unveils new range in corporate & festive wear
21
Jun '12
Sangam India Limited (SIL), a leading textile conglomerate in India, has introduced a new range in Corporate and Festive dressing. The clothes are designed & styled under the Designer label of Varun Bahl & Karan Johar.  
 
“This festive season, we wanted to give our customers something that they have been looking forward to, ‘look like someone who actually they are’ and truly believe in themselves. We are positive that people across the country will relate to this message, and the new collection will receive a positive response,” said Mr. VK Sodani, Executive Director of SIL.
 
Sangam Suiting’s launched their latest collection on poly viscose and poly wool keeping in mind their aggressive expansion plans. The latest collection will have wrinkle free and anti-microbial qualities ingrained into the product offering.
 
Mr Sodani added, “During the fiscal year, Sangam Suiting’s plans to expand its collection and strategic alliances. We plan to roll out stain release and non-iron fabric collection very soon.”
 
SIL has released a print campaign for its new corporate and festive wear featuring its brand ambassador Virat Kohli. The concept of the campaign lies in the brand positioning “You are what you wear”. 
 
The new campaign aims to differentiate Sangam products as better than any other product available in the market of the same segment.
 
Commenting on Sangam’s latest collection cricketer Virat Kohli said, “I admire the way the fabric falls when I wear a suit made from Sangam Suitings. I always choose to wear it, especially in the parties, and family occasions like weddings and festivals. I think the combination of fashionable textile and ease of wearing them is what Sangam Suitings is to me.” 
 
SIL is a leading manufacturer of suitings and denim fabrics. Its suiting products are marketed under Sangam Brand. 
 
The suitings business is part of SIL’s finished/woven fabric business. Sangam’s total synthetic woven fabrics production currently stands at 20.5 million metres per annum. The woven fabrics business accounts for nearly 18 percent of its total revenue.
 
Sangam’s leadership in woven fabrics is on account of its colours, blends, textures and finishes. The company’s strength to offer a vast product range stems from its ability to blend various yarns to ensure the right texture, style and above all, the right value for money products to its customers.
 
Over the years, SIL has developed an extensive distribution network across India and abroad. In the suitings business, nearly 30 to 40 percent of its revenues come from exports to countries like South Africa, Kenya, Middle East, Europe and Latin America.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search