Home / Knowledge / News / Textiles / Raymond launches new economy brand 'MAKERS' in Gujarat
Raymond launches new economy brand 'MAKERS' in Gujarat
28
Jun '12
Raymond Limited, India’s leading textile and apparel manufacturer & retailer, announced the launch of its new economy brand – MAKERS – in Gujarat. With this launch, Ahmedabad becomes the first market in the West to have MAKERS as a coveted textile product offering for the economy market segment.

After successful launches in the Eastern and Northern markets, MAKERS will now be available in Gujarat, at over2000 outlets across 181 towns by March 2013.

The brand also announced the launch of India’s first insurance scheme for retailers in the State. This Group Personal Accident Policy provides annual insurance cover of up to Rs 10 lakhs for MAKERS retailers.

Mr Ram Bhatnagar, Vice President – Emerging Businesses of Raymond Limited said, “Raymond is renowned in India and globally for its pioneering strengths in the manufacturing and retailing of worsted textiles. The launch of MAKERS in Eastern markets a year ago marked the textile giant’s foray into the economy segment and in retailing poly viscose fabrics. After successful East and North India launches, we are pleased to enter the Western market with Ahmedabad.

One of the many highlights of MAKERS is the fashion and style guides provided along with the fabric in an effort to bring fashion to everyday dressing. MAKERS is the first brand to introduce such an advisory in the economy clothing segment. This feature of the brand and quality assurance from Raymond has resulted in MAKERS receiving an overwhelming response in Eastern and Northern markets.

We foresee significant scope of growth for the brand in popular price segment across the nation given the style-consciousness and increasing aspirations of the Indian youth. MAKERS aims to address the needs of this populace with its wide range of fabric colours, matching options and appropriate pricing.”

Keeping in mind the preferences of the youth today, the MAKERS range has youth-centric vibrant designs, fancy colours and special emphasis on innovative finishes. The collection comprises a carefully selected design pallet ranging from stripes to self, micro structures and checks.

The range of well-matched shirting and trouser fabrics under the MAKERS label comes in an attractive Combo pack which are a boon to the style conscious customers in the economy segment. It encourages them to be stylish at all times, everyday and thus exude confidence.

These pre-matched ready-to-stitch Combo Packs will be available at prices starting at Rs. 499.

The suiting range of MAKERS is priced starting at Rs. 250 while the shirting range starts from Rs. 149. The MAKERS’ range of shirting and trouser fabrics will be distributed through a distinct retail network and will be available at leading outlets in over 2000 locations across181 towns.

Raymond


Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search